Green Marketing TV

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The Green Business Entrepreneurs Success Summit is an online telesummit designed to help entrepreneurs start grow a successful green business.

Day 1 Opportunities in the Green Economy Ethical Marketplace

Here we cover the state of the sustainable economy and socially responsible markets. We are going to look at the size of the LOHAS market and uncover the hottest market opportunities. We will discover extraordinary companies that are solving the world’s most pressing concerns. and learn how they succeeded.

Day 2 From Visionary Business Idea to Thriving Green Enterprise
How do you create a profitable business out of my irrational passion to make the world a better place? How do you transition from corporate to entrepreneurship? How do you highlight your environmental commitment without being guilty of greenwash? How trustyworthy are eco labels? Can certification both help us walk our talk AND make more sales?

This series will help you identify your unique genius, leave your day job, create a business plan, and embark on your journey to financial freedom. Green branding experts show us how we can commit to ethical standards, design innovative earth friendly products, tell our sustainability story with authenticity.

Day 3 How to Attract Investors for your Socially Responsible Business
How do you find investors to fund your socially responsible business? From business plan competitions, to online fundraising tools and social venture funding, here’s a look at some funding options for social entrepreneurs and what it takes to attract investors.

Day 4 Grow Your Good Business With Social Media Marketing
Many small businesses complain that social media marketing just doesn t work for them. We say they are not using social media correctly. We are going to take a look at how a small organization can set up an effective social media command central, measure results, and show you examples of socially responsible businesses using social media to drive more traffic, leads, and sales.

Day 5 Internet Marketing for Green Socially Responsible Businesses
How do you reach more customers with a bootstrap budget? What kind of advertising campaigns make sense for company with a modest marketing budget? How can you get more visibility in search engines? How do you reach more customers with social media marketing?

Small companies have been able to outrank and outmarket big competitors using lean and mean internet marketing strategies that don t cost a lot of money. We ll show you some of them.

If you want to build a successful eco business or social enterprise, the Green Business Entrepreneurs Success Summit will give you loads of actionable business strategies and tactics for free.

Register for This FREE Event Here: http://bit.ly/GBESSV

Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches.

Park Howell of Park Co, the Sustainability Storyteller, helps companies tell their sustainable story with authenticity, and originality.

In this interview we cover:

* Which companies tell their sustainability story well, without the hackneyed green marketing cliches
* Big brands that are failing the “got green?” test
* Successful examples of green marketing, where the “green” in the brand name actually works
* Egregious examples of green wash, in products that have no business calling themselves green
* Whether green marketing is really dead and if we should just give up

This revealing discussion with several real world green marketing examples, ought to help you better define your green marketing strategies and bring you closer to becoming a remarkable sustainable brand

Tyler Gage, President and Co founder of Runa Amazon Guayusa, shares how his experiences with the Kichwa people of the Amazon rainforest inspired him to found a social enterprise that exports sustainably harvested guayusa tea sourced from indigenous communities in Ecuador. Runa Amazon Guayusa tea company empowers indigenous peoples by allowing them to earn income by growing Guayusa on rainforest land that would otherwise be sold to loggers. Tyler explains the process of founding a social enterprise in a developing country, and offers advice for those interested in starting their own socially conscious business.

Working almost like a dating service for mentors and college students, StudentMentor is a nonprofit organization that helps to match people up to enhance the education process for anyone interested. Ashkon Jafari is the Co Founder and Executive Director of StudentMentor and has tons of wisdom to impart to those interested in discovering the ins and outs of establishing a nonprofit organization like this in the US.

Read the full post here: http://su.pr/1pq4Xk

Dharma Merchant Services is an online merchant service provider with an ethical grounding like no other. Throughout her business, providing the accounts and equipment that businesses need in order to accept credit card payments, Alexia Marcous works to bring her ethics into focus. That means overcoming egregious contracts, undisclosed terms, cancellation fees, and bringing ethics back into the world of business. Check out this interview to find out why these principles are so central to Alexia’s entrepreneurial approach, including her thoughts on:

* The benefits of incorporating the spiritual into your business
* Using passive residual income to give back to the community
* Balancing work and life demands
* Why she chose to make her company a Certified B Corporation
* The challenges and benefits of being a greener business and where to get a green certification

She’ll also talk about her own personal journey of seeking to incorporate the sacred through right action and right livelihood into her daily life.

In this episode of Q A Friday we ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina s websites Project 333, Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her bread and butter business social media consulting with her desire to grow her business as a workshop facilitator and personal organizer helping people simplify their lives, sustainably.

As the go to speaker and writer on all things green entrepreneurial, Joel Makower has had his fair share of start ups and working for mainstream businesses. He’s turned his vast business experience and passion for sustainability and the world of cleantech toward the development of GreenBiz Group Inc. where he is the co founder and chair. Makower is also the executive editor at GreenBiz.com, a leading resource for green businesses, green marketing, and green careers.

In this interview with Green Marketing TV, Joel talks about some exciting developments in the world of green business and green jobs:

* The development of the GreenBiz Executive Network, which includes 60 big companies.
* The creation of the Clean Tech Investor Summit that brings together research and new developments in the world of renewable energies.
* Should you go out and get a green MBA? Joel weighs in.
* How to define a green job, trends in green careers, and how to find a green job.
* What it takes to build sustainability into your existing job description or business model.