The Art of Green Marketing for Sustainable Brands Park Howell, Park CoDid your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches.
Park Howell of Park Co, the Sustainability Storyteller, helps companies tell their sustainable story with authenticity, and originality.
In this interview we cover:
* Which companies tell their sustainability story well, without the hackneyed green marketing cliches
* Big brands that are failing the “got green?” test
* Successful examples of green marketing, where the “green” in the brand name actually works
* Egregious examples of green wash, in products that have no business calling themselves green
* Whether green marketing is really dead and if we should just give up
This revealing discussion with several real world green marketing examples, ought to help you better define your green marketing strategies and bring you closer to becoming a remarkable sustainable brand
Runa Amazon Guayusa: A Social Enterprise That Empowers Indigenous Farmers in EcuadorTyler Gage, President and Co founder of Runa Amazon Guayusa, shares how his experiences with the Kichwa people of the Amazon rainforest inspired him to found a social enterprise that exports sustainably harvested guayusa tea sourced from indigenous communities in Ecuador. Runa Amazon Guayusa tea company empowers indigenous peoples by allowing them to earn income by growing Guayusa on rainforest land that would otherwise be sold to loggers. Tyler explains the process of founding a social enterprise in a developing country, and offers advice for those interested in starting their own socially conscious business.
Starting a Profitable Green Online Business With Backyard Medicinal Herbs – John Gallagher, LearningHerbs.com
How to Start an Online Platform that Matches Students with Mentors with Ashkon Jafari, of StudentMentorWorking almost like a dating service for mentors and college students, StudentMentor is a nonprofit organization that helps to match people up to enhance the education process for anyone interested. Ashkon Jafari is the Co Founder and Executive Director of StudentMentor and has tons of wisdom to impart to those interested in discovering the ins and outs of establishing a nonprofit organization like this in the US.
Read the full post here: http://su.pr/1pq4Xk
Sacred Commerce Meets Green Business Alexia Marcous, Dharma MSDharma Merchant Services is an online merchant service provider with an ethical grounding like no other. Throughout her business, providing the accounts and equipment that businesses need in order to accept credit card payments, Alexia Marcous works to bring her ethics into focus. That means overcoming egregious contracts, undisclosed terms, cancellation fees, and bringing ethics back into the world of business. Check out this interview to find out why these principles are so central to Alexia’s entrepreneurial approach, including her thoughts on:
* The benefits of incorporating the spiritual into your business
* Using passive residual income to give back to the community
* Balancing work and life demands
* Why she chose to make her company a Certified B Corporation
* The challenges and benefits of being a greener business and where to get a green certification
She’ll also talk about her own personal journey of seeking to incorporate the sacred through right action and right livelihood into her daily life.
Leveraging Your Web Presence For Successful Eco ConsultingIn this episode of Q A Friday we ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina s websites Project 333, Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her bread and butter business social media consulting with her desire to grow her business as a workshop facilitator and personal organizer helping people simplify their lives, sustainably.
Joel Makower on the Biggest Developments in Green Business Green JobsAs the go to speaker and writer on all things green entrepreneurial, Joel Makower has had his fair share of start ups and working for mainstream businesses. He’s turned his vast business experience and passion for sustainability and the world of cleantech toward the development of GreenBiz Group Inc. where he is the co founder and chair. Makower is also the executive editor at GreenBiz.com, a leading resource for green businesses, green marketing, and green careers.
In this interview with Green Marketing TV, Joel talks about some exciting developments in the world of green business and green jobs:
* The development of the GreenBiz Executive Network, which includes 60 big companies.
* The creation of the Clean Tech Investor Summit that brings together research and new developments in the world of renewable energies.
* Should you go out and get a green MBA? Joel weighs in.
* How to define a green job, trends in green careers, and how to find a green job.
* What it takes to build sustainability into your existing job description or business model.
From Niche Market Research to Green Product Design – Clearly Filtered
26 January 2012 by Lorna Li
Some entrepreneurs create a business around their passion. They firmly believe if they follow their passion, the money will follow. Other entrepreneurs research the market, then create a business based on a gap, or need in the market. IMHO, these guys are the truly savvy entrepreneurs. Because they’re not personally attached to their business idea,…
Posted in Green Business, Green Marketing, Green Products2 Comments
Green Businesses Using RFID Tags to Help the Environment
24 January 2012 by Maryruth Belsey Priebe
Technology has often posed problems for the environment, especially when it comes to its disposal. But technology can also be a boon for the environment, helping to conserve and protect. These green business ideas use RFID tags – radio frequency identification tags – to reduce environmental destruction and make waste disposal more eco-friendly, too. Using…
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Entrepreneur Funding Options for Startup Enterprises
23 January 2012 by Lorna Li
As our economy seems primed for recovery over the next two years, the best time for completing a heavy planning exercise for your “green business idea” is now. Timing is everything in business, and the present “lull” affords many aspiring entrepreneurs the opportunity to prepare in advance for the “impulse” wave that is sure to…
Posted in Green Business, Green Entrepreneurs, Social Entrepreneurs0 Comments
Q&A Friday: How Do I Find A Business Partner / Soul Mate?
20 January 2012 by Lorna Li
Green Marketing TV reader Andreas asked, “I’m looking for partners. How can I find partners from Europe?” To me, this question is very much like, “How do I find a husband / wife?” Being a solopreneur is tough – too much work, not enough time. Somewhere out there, you know there is someone with complementary…
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Social Enterprises Provide Space to Charities, Artists
17 January 2012 by Maryruth Belsey Priebe
Empty spaces breed dead communities, and can attract the wrong kind of attention. But several social enterprises are working hard to combat these problems by creating collaborations between landlords and creative groups to help revitalize communities and provide much-needed space to organizations in need of a place to call home. Social Enterprise Makes Empty Commercial…
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Two Recycled Content Green Business Ideas
28 December 2011 by Maryruth Belsey Priebe
Green entrepreneurial ideas that take resources out of the landfill, provide employment for people in emerging economies, and result in super practical products – sounds like a winning green business combination to me! UBeauty Recycled Tire Garden Pots Upcycling used, worn tires, UBeauty is a company that’s producing garden pots to benefit Pakistani communities and…
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