Social Enterprise & Green Business Marketing
There’s a new way for businesses large and small to pursue green business practices, and it’s MotleyGreen.com. Offering a complete platform for businesses to target facility costs, productivity costs, employee health costs, and sustainability costs from one source, MotleyGreen.com is a quick, pain-free for a company to adopt a sustainability plan, gain customer acquisition with…
The University of Washington (UW) 2012 Environmental Innovation Challenge recently concluded, with some truly inspiring innovations coming from the green entrepreneur winners. From highway jersey barriers made from recycled tires to post-disaster relief transitional housing that comes in a rain barrel, the students of UW didn’t disappoint! Check out the projects that received top billing…
For women starting a new green business, there are plenty of resources available, including your local small business resource center, SCORE.org, networking groups, and meetups related to sustainable endeavors. While there are so many more ways to connect, both online and offline, at the end of the day, business still boils down to relationships. For…
Green Marketing TV is pleased to begin offering a series of expert led webinars on marketing your green business online. To help us prioritize which webinar to develop first, please take this quick survey to tell us what internet marketing strategy you need most, PLUS a little bit about your business so we can tailor…
If you’re looking for ways to infuse your beauty routine with socially-aware, environmentally-friendly products, then these two green businesses certainly will inspire – one that creates artisan, organic skincare products from sustainably harvested Amazon rainforest ingredients, and one that stresses natural inspiration to bring beautiful outdoor scents and ingredients into your bathroom experience. Wembé…
We know that water is a serious environmental and social issue. The following two green enterprises are looking to tackle the problem of water-related waste, wish a social justice twist. These green businesses have created products that help reduce plastic water bottle and filtration-related waste so that you can drink more eco-responsibly, and both give…
Food production and food waste pose some big environmental challenges to consumers and businesses alike, but these pioneering green entrepreneurs are finding ways around traditional challenges with innovative ideas for supporting sustainable agriculture and avoiding food waste. Batlow Apples Turns Trash into Cider Treasure with This Green Business Idea Made with 3.5 apples per bottle,…
The US Commerce Department has found that China provided trade incentives on Chinese made solar panels for the US market, and that this was unfair to US solar panel manufacturers. The Commerce Department is in turn charging a tariff on all Chinese imports of modules starting this summer. Here are some answers to help understand…
With the transition to digital media being the norm, these days, one has to wonder if printed promotional campaigns can ever be green? Marrying tried-and-tested marketing methods with the responsibility of being a greener business can seem like a difficult task, particularly at a time when many companies are feeling the strain financially. One of…
Calling All Eco Entrepreneurs, Social Entrepreneurs, Sustainability Consultants, Green Businesses Owners Do you want to help me co-create the Ethical EcoBiz Toolkit? Not only will you get a chance to be featured in my upcoming book, you’ll get a chance to be featured in the Entrepreneurs for a Change podcast, which is awesome publicity. More…
Some entrepreneurs create a business around their passion. They firmly believe if they follow their passion, the money will follow. Other entrepreneurs research the market, then create a business based on a gap, or need in the market. IMHO, these guys are the truly savvy entrepreneurs. Because they’re not personally attached to their business idea,…
