Social Enterprise & Green Business Marketing
With the transition to digital media being the norm, these days, one has to wonder if printed promotional campaigns can ever be green? Marrying tried-and-tested marketing methods with the responsibility of being a greener business can seem like a difficult task, particularly at a time when many companies are feeling the strain financially. One of…
Calling All Eco Entrepreneurs, Social Entrepreneurs, Sustainability Consultants, Green Businesses Owners Do you want to help me co-create the Ethical EcoBiz Toolkit? Not only will you get a chance to be featured in my upcoming book, you’ll get a chance to be featured in the Entrepreneurs for a Change podcast, which is awesome publicity. More…
Some entrepreneurs create a business around their passion. They firmly believe if they follow their passion, the money will follow. Other entrepreneurs research the market, then create a business based on a gap, or need in the market. IMHO, these guys are the truly savvy entrepreneurs. Because they’re not personally attached to their business idea,…
Technology has often posed problems for the environment, especially when it comes to its disposal. But technology can also be a boon for the environment, helping to conserve and protect. These green business ideas use RFID tags – radio frequency identification tags – to reduce environmental destruction and make waste disposal more eco-friendly, too. Using…
As our economy seems primed for recovery over the next two years, the best time for completing a heavy planning exercise for your “green business idea” is now. Timing is everything in business, and the present “lull” affords many aspiring entrepreneurs the opportunity to prepare in advance for the “impulse” wave that is sure to…
Green Marketing TV reader Andreas asked, “I’m looking for partners. How can I find partners from Europe?” To me, this question is very much like, “How do I find a husband / wife?” Being a solopreneur is tough – too much work, not enough time. Somewhere out there, you know there is someone with complementary…
Green entrepreneurial ideas that take resources out of the landfill, provide employment for people in emerging economies, and result in super practical products – sounds like a winning green business combination to me! UBeauty Recycled Tire Garden Pots Upcycling used, worn tires, UBeauty is a company that’s producing garden pots to benefit Pakistani communities and…
India may be one of the biggest CO2 emitters on the planet, but they’re also one of the most inspiring places to find creative green business ideas. Check out these two green entrepreneurial ventures that are bringing green energy and green commuting to the masses. Bringing Renewable Energy to Those without Clean Power in India…
It was a sad day when the Body Shop stopped serving up personal care products in refillable containers, but thankfully this green business idea is still alive and well, only with different applications. We’ve got two green business ideas that are greening-up consumer goods by taking the disposables out of the equation. The Soap Dispensary’s…
You’ve started a blog for your green business and include examples of your company’s sustainability initiatives. You’ve highlighted your efforts to reduce your carbon footprint and green your supply chain in your company’s marketing collateral. You’ve created guides for your customers of how to be environmentally conscious with your product. You’ve laid the ground work…
As a green business owner or sustainable brand, having a greener trade show may be high on your priority list. From generating less trash, to giving away greener swag, there are many ways to lighten your trade show eco footprint. The promotional gifts industry has been awash with so called “green” promotional products over the…
Green Marketing TV is the business channel for green and social entrepreneurs, entrepreneurs who care about people, profits, and the planet.
Our mission is to empower green & social entrepreneurs by providing them with the tools they need to succeed. We offer inspiring news, insightful interviews, information on how to start & manage your social business, as well as tutorials on how to use the Internet for social change.
