Welcome Business ChangeMaker!
Hi, I’m Lorna Li, the Founder & Editor in Chief of Green Marketing TV.
Green Marketing TV empowers green and social entrepreneurs through digital marketing. We have 600+ pages of content all about green marketing and sustainable branding, social enterprise news, business spotlights, and behind the scenes interviews with change making entrepreneurs, just like you.
Lot’s of people have contributed to Green Marketing TV over the years – and we all share the same love of Nature and passion to make the world a better place.
In my opinion, business is one of the powerful agents of change, so my focus for the past decade has been documenting how business for good is good for business.
To help orient you a bit, here’s our best content organized by category.
Understanding the Green Economy
These articles will help you understand the different sectors of the “Green Economy”, what career opportunities are available, profiles of different types of green jobs, what characterizes a “green business” and target green consumers.
Starting a Green Business or Social Enterprise
These articles cover some of the hottest opportunities for startup green entrepreneurs, what it takes to get a green business off the ground, different kinds of green businesses you can start, even on a small budget.
Funding Your Green Business or Social Enterprise
Getting funding is key concern for startup businesses, especially if you are trying to grow to the next level. Here are articles covering some of the best funding resources for small startup entrepreneurs.
Social Entrepreneur Resources
If you are social enterprise working on developing innovative market-based solutions to some of the world’s most pressing concerns, you have access to a whole world of resources for entrepreneurs just like you.
Green Business Website Essentials
If you are just getting started building a website for your sustainable business, we highly recommend WordPress, as it’s one of the versatile and easy to use content management systems out there. Check out some of these resources to help you pick web hosting that’s green, an attractive theme for your WordPress website, or choose a search engine friendly e-Commerce platform if you have a limited budget.
SEO Strategies for Green Business
Search engine optimization (SEO) is the practice of improving your website visibility in the natural or organic results section of a search engine. Here are articles to help you understand why small businesses should care about SEO, tips and tools how you can increase your search engine visibility universally as well as locally.
Content Strategies for Green Business
Content is king. If you want more organic visitors to your website, you’ll need to develop a content strategy. If you have a 10 page website, and it’s mostly product listings, your ability to increase search engine traffic organically will be extremely limited. For this reason, we recommend business blogging as a powerful way to increase web traffic. Here are articles to help you develop a compelling content strategy that attracts more ideal customers to your website.
Green Marketing Essentials
Green marketing, also known as sustainable marketing, involves developing and promoting products that have environmental advantages. Here are articles that explore many different facets of green marketing, including the keys to avoiding greenwash in your sustainability marketing, navigating the world of eco labels, discovering whether green business certification is right for you, and more.
Social Media Marketing Tips for Green Businesses & Social Entrepreneurs
Social media is the most powerful, yet most often overlooked, marketing channel for green businesses. In order to market the environmental attributes of your products or services, you need to both educate and engage your audience in the sustainability conversation. Sharing content and engaging with your audience on social media is the best way sustainable brands can get their environmentally message out to the public in the way that it can be understood and embraced by the mainstream. Here are articles to help you tap into the power of social media and quickly connect with eco friendly audiences on the social web.
Marketing Strategies for Sustainability Consultants
If you are a sustainability consultant you’ll need to adopt different marketing strategies than a green e-Commerce site. Here are some marketing resources specifically for eco consultants.
Marketing Strategies for Green Merchants & Retailers
Erm, I Got This Question I’ve Been Dying to Ask… Why the TV?
We started off as a video site, and kicked off with a video interview series shot at West Coast Green. Then we discovered how much work video is – for every minute of video, it’s an hour of editing. Needless to say, with a full time day job, I got burned out on this real fast.
We may produce more videos, however, given the resource intensiveness of this endeavor, it won’t be a primary focus. Our primary focus here is to help sustainable brands and social impact businesses do more business, reach more people and transform our economy from one that focuses on profit maximization at the expense of our planet to an economy that is environmentally sustainable and socially just.