Social Enterprise & Green Business Marketing
In this episode of Q&A Friday we’ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina’s websites Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her…
I’ve decided that I want to get in deep with you. Rather than give you content based on how you answered our last reader survey, I want to help you answer specific questions on how search engine and social media marketing can help you achieve your goals. I know a lot about online personal branding,…
So you have an important campaign, mission, service or product that you need to tell the world about. What better place to connect with other link minded change makers than on Facebook? Facebook has tons of Groups and Facebook pages related to green business, social entrepreneurs, and nonprofit activism – all you need to do…
Think it’s impossible to develop an idea so good that people will want to give their time freely to support it? Social entrepreneur Greg Overholt of Students Offering Support (SOS) has proven without a doubt that it is possible. More than that, SOS has inspired over 1,500 volunteers and raised $500,000 since 2004, all focused…
Is your green business LinkedIn? Well, maybe it should be. LinkedIn is one of the fastest growing social networks on the web, adding new users at the rate of one each second. Billing themselves as “the world’s largest professional network,” at last count, they were up to over 90 million users across 200 countries. So…
You’ve heard the old saying, “a picture is worth a thousand words,” well, when used correctly, Flickr can make that saying a marketing reality for your green business or organization. Did you think Flickr was just for hobbies or sharing photos with friends? Think again. Try using Flickr for some of the following and see…
It’s no question that the Internet can be a fickle beast. What’s going to be hot (or not) from one minute to the next is anyone’s guess. 2010 saw several previously prominent social media giants stumble. It’s likely that 2011 will lead to a whole new social media landscape, with some services and applications succeeding…
Coffee is the third most consumed beverage worldwide, following water and tea. Americans alone consume over 400 million cups each day, making it a more than $40 billion industry in the United States. But have you ever thought about where that money goes? If you’re buying conventional coffee, more than likely it’s ending up in…
By J.D. Lasica As a green Web publisher or social entrepreneur, you most likely have your website up and running and have a presence on the major social networks. Now what? Metrics. Your social media plan should include setting goals and measuring your progress. But cause organizations often overlook this part of the equation, partly…
Figuring out the best way to use Facebook to market your green business can be tricky. Lucky for online marketers, it’s easy to optimize your company or organization’s Facebook page through the use of apps. Apps are code-based applications that are designed to interact with the core functions of Facebook. Apps can be designed almost…
