Q&A Friday: Leveraging Your Web Presence For Successful Eco Consulting [VIDEO]

ValeDeOro Eco Consulting Site Audit

In this episode of Q&A Friday we’ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina’s websites Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her…


How SEO Can Boost Your Green Business

solar sphere seo

Many green businesses would like to gain exposure by ranking on the first page of search engines and use their ranking to drive customers to their site and eventually turn them into a sale or a lead. This is a great goal to have since according to Google, almost 95 percent of browsers do not…


Ask Lorna: What Would You Like to Know About Search & Social

Questions Answered Here

I’ve decided that I want to get in deep with you. Rather than give you content based on how you answered our last reader survey, I want to help you answer specific questions on how search engine and social media marketing can help you achieve your goals. I know a lot about online personal branding,…


Facebook Engagement for Change Makers

FacebookEngagement1.jpg

So you have an important campaign, mission, service or product that you need to tell the world about. What better place to connect with other link minded change makers than on Facebook? Facebook has tons of Groups and Facebook pages related to green business, social entrepreneurs, and nonprofit activism – all you need to do…


Social Entrepreneur Makes Volunteers Profitable, Raises Money for Schools in Latin America

social entrepreneurship - student volunteers in Honduras

Think it’s impossible to develop an idea so good that people will want to give their time freely to support it? Social entrepreneur Greg Overholt of Students Offering Support (SOS) has proven without a doubt that it is possible. More than that, SOS has inspired over 1,500 volunteers and raised $500,000 since 2004, all focused…


11 Tools to Help Leverage LinkedIn

LinkedIn button

Is your green business LinkedIn? Well, maybe it should be. LinkedIn is one of the fastest growing social networks on the web, adding new users at the rate of one each second. Billing themselves as “the world’s largest professional network,” at last count, they were up to over 90 million users across 200 countries. So…


Six Tips for Using Flickr to Market Your Green Business

Sample Stock Photo

You’ve heard the old saying, “a picture is worth a thousand words,” well, when used correctly, Flickr can make that saying a marketing reality for your green business or organization. Did you think Flickr was just for hobbies or sharing photos with friends? Think again. Try using Flickr for some of the following and see…


9 Tools To Back Up Your Social Media Data

TwapperKeeper logo

It’s no question that the Internet can be a fickle beast. What’s going to be hot (or not) from one minute to the next is anyone’s guess. 2010 saw several previously prominent social media giants stumble. It’s likely that 2011 will lead to a whole new social media landscape, with some services and applications succeeding…


Peace Coffee: Changing the World, One Cup at a Time

columbian coffee farmer

Coffee is the third most consumed beverage worldwide, following water and tea. Americans alone consume over 400 million cups each day, making it a more than $40 billion industry in the United States. But have you ever thought about where that money goes? If you’re buying conventional coffee, more than likely it’s ending up in…


10 Free Tools To Measure Your Social Impact

klout

By J.D. Lasica As a green Web publisher or social entrepreneur, you most likely have your website up and running and have a presence on the major social networks. Now what? Metrics. Your social media plan should include setting goals and measuring your progress. But cause organizations often overlook this part of the equation, partly…


10 Facebook Apps to Help Market Your Green Business

NetworkedBlogs logo

Figuring out the best way to use Facebook to market your green business can be tricky. Lucky for online marketers, it’s easy to optimize your company or organization’s Facebook page through the use of apps. Apps are code-based applications that are designed to interact with the core functions of Facebook. Apps can be designed almost…


HOURCAR: Car sharing for a Greener Planet

Hour Car

Can a car sharing program change the world? The folks at HOURCAR believe it’s a pretty good way to start. “Studies indicate that every shared car takes between 15-20 cars off the road,” says Christopher Bineham of HOURCAR in the Twin Cities. Read on to find out more about the green business of car sharing….


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