With so many businesses turning to cause marketing these days, you may be wondering if your company should do the same. Yet, you may also be telling yourself that cause marketing is just another trend that will soon become unpopular because everyone is involved. Here are some great reasons to do cause marketing as well…
Social Branding
Why and How to Get Involved with Cause Marketing
10 Ways Geolocation is Changing the World
This post was written by Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm. Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good. Social media has changed the world….
6 Ways Twitter will Benefit your Green Business

A 2010 Social Media Marketing Industry Report by Social Media Examiner recently reported that 96% of seasoned marketers are now using Twitter. That’s an astounding number given Twitter’s relative newness in the world of social advertising. And it just goes to show you that if you’re not tapping into Twitter, your green marketing strategies may…
How to Become A Certified B Corporation
B Corp Certification is given by B Lab, a Pennsylvania based nonprofit organization that aims to support the emerging B Corp sector by certifying and rating, recruiting and promoting B Corps, demystifying the legal frameworks surrounding the B Corps, and more. What is a B Corporation? Social responsibility is a key element of a…
What is Social Marketing?
If you want to make a difference in the marketing world, you’ll want to get into the social marketing game. Social marketing campaigns are those that borrow from commercial marketing techniques for the purpose of social engagement–influencing a target audience to change their social behaviors and to benefit society. Whether it’s related to the environment,…

