Social Enterprise & Green Business Marketing
Social branding was once the domain of nonprofit organizations. Nowadays social branding is equally utilized by socially-conscious businesses that are making a positive impact on society, while also turning a profit . What is a Social Brand? A social brand is much like any marketing brand. It should reflect your business values and marketing message…
Facebook offers an excellent opportunity for green business owners to utilize their Pages platform to boost their brand, as well as build their presence online, engage their audience, and spread their message whether you have a green business or non-profit. Through using the various Facebook features and applications available to green business owners through Facebook…
A 2010 Social Media Marketing Industry Report by Social Media Examiner recently reported that 96% of seasoned marketers are now using Twitter. That’s an astounding number given Twitter’s relative newness in the world of social advertising. And it just goes to show you that if you’re not tapping into Twitter, your green marketing strategies may…
B Corp Certification is given by B Lab, a Pennsylvania based nonprofit organization that aims to support the emerging B Corp sector by certifying and rating, recruiting and promoting B Corps, demystifying the legal frameworks surrounding the B Corps, and more. What is a B Corporation? Social responsibility is a key element of a…
Green Marketing TV a business blog for green and social entrepreneurs - entrepreneurs who care about people, profits, and the planet.
Our mission is to provide socially responsible entrepreneurs with marketing strategies, tips and tools that help them grow their small to medium sized businesses. We offer insightful entrepreneur interviews, news coverage of inspiring organizations, actionable marketing advice, and useful guides on how to start and grow a triple bottom line business, without going crazy.
