Social Enterprise & Green Business Marketing
So you have an important campaign, mission, service or product that you need to tell the world about. What better place to connect with other link minded change makers than on Facebook? Facebook has tons of Groups and Facebook pages related to green business, social entrepreneurs, and nonprofit activism – all you need to do…
Awareness and creating stewardship are the environmental solutions being addressed by Incredible Places, which also serves as a San Francisco multimedia agency. Using media and technology to integrate environmental and community needs, Incredible Places’s focus is cause marketing programs, including creating original multiplatform media properties, and producing advertising and marketing collateral such as media and…
By J.D. Lasica As a green Web publisher or social entrepreneur, you most likely have your website up and running and have a presence on the major social networks. Now what? Metrics. Your social media plan should include setting goals and measuring your progress. But cause organizations often overlook this part of the equation, partly…
Using art as a way to promote an environmental cause is perhaps one of the most effective methods for mobilizing the masses. The 350.org EARTH project is one example of how artists are expressing their concerns about climate change and the need for action. On a much more local level, Plastic State of Mind is…
Since its launch in 2006, Twitter has dominated the rapidly growing world of microblogging, a form of communication that combines blogging and instant messaging. Microblogging services allow users to create very short messages – usually 140 to 200 characters – that are broadcast to friends or followers. 200 million people worldwide use Twitter to keep…
For many green businesses, Twitter can be so overwhelming and too odd to understand. Twitter is a micro-blogging website that allows users to post 140 character “tweets”. Twitter is not just for teens or social media addicts, instead it can help you effectively brand your business online. So, get ready to tame the Twitter beast…
Twitter is a great tool for social entrepreneurs but in order to get the most out of it, it is important to know how to make the best use of its features. If you are interested in connecting with other social entrepreneurs, one feature you absolutely must understand is hashtags. A “hashtag” is a hash…
If you’re looking for effective online green marketing strategies to help spread the word about your green business, it’s time to consider social bookmarking sites. Social bookmarking sites, such as Delicious, Digg, StumbleUpon and a whole host of others, are some of the fastest growing and most visited sites on the web. They receive vast…
Green businesses need to take the leap and embrace social media marketing. Whether you are selling eco-friendly handbags or wind turbines, you can use social media to interact with your target audience and, eventually, create new sales opportunities. The following tips will help you start your social media campaign and take it to the next…
With the holidays and the end of the calendar year fast approaching, now is the time when individual donors suddenly realize they’ve put off their charitable giving until the last minute. Meanwhile, nonprofit organizations start to scramble to find quick ways to meet their year-end fundraising goals. The growing focus on green marketing and social…
Marketing efforts for nonprofit organizations must be as well thought out as for any other type of business. Your message will be different, but your avenues will often be the same. Your goals, of course, is to make your target audience aware of your presence and need and to hopefully move them toward volunteerism or…
The recent Green Marketing TV articles How to Engage Green Consumers with Social Media and Facebook: Your First Stop for Green Marketing provided some great, basic information on using social media for green marketing. We now know that social media has revolutionized the way businesses do marketing, making it cheaper, faster, and easier. We also…
Green Marketing TV is the business channel for green and social entrepreneurs, entrepreneurs who care about people, profits, and the planet.
Our mission is to empower green & social entrepreneurs by providing them with the tools they need to succeed. We offer inspiring news, insightful interviews, information on how to start & manage your social business, as well as tutorials on how to use the Internet for social change.
