Social Enterprise & Green Business Marketing
With the transition to digital media being the norm, these days, one has to wonder if printed promotional campaigns can ever be green? Marrying tried-and-tested marketing methods with the responsibility of being a greener business can seem like a difficult task, particularly at a time when many companies are feeling the strain financially. One of…
Cathy Nesbitt has taken a common recycling problem and turned it into green business gold by helping consumers compost their organic waste with the help of worms. This green entrepreneur has learned a thing or two about marketing and building a green business in a slow economy and we wanted to know what those lessons…
Garbage has long been regarded as a serious environmental problem. In the United States, 80% of our garbage is recyclable, yet just 28% gets recycled. Most of the rest ends up in massive landfills – the largest the size of 2,000 football fields. More garbage ends up polluting the environment as litter, or contributing to…
In many cases an increase in work volume will most certainly increase the amount of waste produced. An increase in waste production almost seems as though it is a necessary byproduct of doing more business, but in actuality taking the necessary steps to minimize waste can do wonders for increasing your profitability. Innovative Methods of…
Upcycling is the process of converting trash and other waste materials into new materials or products of better quality than the products they started as. A classic example of an upcycled product is recycled designer handbags made from materials such as old candy bar wrappers, soda pop tops, and seat belts. Upcycling has many environmental…
What is Grey Water? Used water is divided into two categories — sewage, or black water, and grey water. Toilet waste and water produced by garbage grinders is called black water. Black water has a high concentration of pollutants and a high microbial load. Grey water is produced by washing clothes and utensils, by bathing,…
Apple iPhones are one of the hottest gadgets around, but have been criticized for their use of hazardous materials and so-called “conflict minerals,” valuable metals mined primarily in the Republic of Congo, where militia groups have used profits from mines to fund one of the bloodiest wars since World War 2. Following a successful online…
Disposed packaging material is one of the leading causes of soil pollution. Vast landfills are required to accommodate the millions of tons of packaging material disposed every year. Eco packaging promises to change all this. What is Green Packaging? Green packaging is not just about reducing the amount of packaging but takes package design, processing,…
Architectural salvage yards are not only a great place to find unique, vintage building materials, they are also one of the best sources of eco-friendly building materials. Deconstructing buildings in such a way that the materials, such as joists, flooring, and fixtures, can be reused conserves resources, minimizes waste and pollution, and creates skilled jobs…
Being “green” has become very popular. In fact, those businesses who fail to make the appropriate changes to become eco-friendly can lose popularity since businesses can leave such a large footprint in our environment with the amount of waste, such as mail in ads and coupons, and the electricity used to operate large facilities. Once…
The 2001 green business start-up Rubbersidewalks, Inc. started out as a dream, literally. After a long day of inspecting sidewalks buckled and cracked by the roots of ficus trees, Santa Monica city sidewalk inspector Richard Valeriano had a dream. In it, he saw concrete pavement that rippled and undulated in front of him. At first…
