Social Enterprise & Green Business Marketing
Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green-ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches. Park Howell of Park&Co, the Sustainability Storyteller, helps companies tell their sustainable story…
Working almost like a dating service for mentors and college students, StudentMentor is a nonprofit organization that helps to match people up to enhance the education process for anyone interested. Ashkon Jafari is the Co-Founder and Executive Director of StudentMentor and has tons of wisdom to impart to those interested in discovering the ins and…
How do you walk your talk while running a triple bottom line business? How do you avoid turning your socially responsible business into a sweatshop for good? Alexia Marcous, Co-Founder and Vice President of Dharma Merchant Services, shares with us what it took to their grow their business, how they practice compassionate commerce, and the…
As the go-to speaker and writer on all things green entrepreneurial, Joel Makower has had his fair share of start-ups and working for mainstream businesses. He’s turned his vast business experience and passion for sustainability and the world of cleantech toward the development of GreenBiz Group Inc. where he is the co-founder and chair. Makower…
In this episode of Q&A Friday we’ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina’s websites Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her…
Glenn Croston is an green business consultant, speaker, and author of 2 books 75 Green Businesses and Starting Green. Glenn is a rare individual with a science background, and an entrepreneurial streak, with keen insight into the numerous green business niches that make up the green economy today. He’s the founder of Starting Up Green,…
Using art as a way to promote an environmental cause is perhaps one of the most effective methods for mobilizing the masses. The 350.org EARTH project is one example of how artists are expressing their concerns about climate change and the need for action. On a much more local level, Plastic State of Mind is…
YouTube.com is a great marketing tool for small green businesses. Youtube is the third most visited website in the world, with more than 100 million videos viewed every single day. YouTube videos are also easy to embed on most other social networks and blogging platforms, allowing them to easily go viral. Best of all, YouTube…
The desire for green businesses has been increasing greatly in recent years, and pizza is one of the most popular food choices all around. Therefore, it makes plenty of sense why an eco pizza business would be a promising green business venture. Pizzerias can be found in nearly every city or town, but traditional pizzerias…
Greenwashing can be a somewhat nebulous concept until you start to see the results for yourself. To help paint a picture of some of the bigger greenwashing campaigns of recent history, here are some real world examples of greenwashing you’ll enjoy: Huggies Pure & Natural diapers: This greenwash campaign by Huggies attempts to convince its…
Jared Blumenfeld On San Francisco’s Green Initiatives from Lorna Li on Vimeo. Is San Francisco the World’s Greenest City? Jared Blumenfeld of the SF Department of the Environment describes some of San Francisco’s innovative green initiatives, from zero waste to banning plastic bags. Lorna Li (LL): Hi there Im Lorna Li from Green Marketing 2.0….
