Runa Amazon Guayusa: A Social Enterprise That Empowers Indigenous Farmers in Ecuador [VIDEO]

runa amazon guayusa tea

A few months ago, I visited the Ecuador offices of Runa Amazon Guayusa, a social enterprise founded by a friend from the SF Bay Area, Tyler Gage. Now Tyler’s story has a special place in my heart because it was I who introduced Tyler to the Mamallactas, a family of Kichwa shamans from Ecuador, who…


The Art of Green Marketing for Sustainable Brands – Park Howell, Park&Co [VIDEO]

green marketing cliches

Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green-ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches. Park Howell of Park&Co, the Sustainability Storyteller, helps companies tell their sustainable story…


How to Start an Online Platform that Matches Students with Mentors [VIDEO]

studentmentor.org

Working almost like a dating service for mentors and college students, StudentMentor is a nonprofit organization that helps to match people up to enhance the education process for anyone interested. Ashkon Jafari is the Co-Founder and Executive Director of StudentMentor and has tons of wisdom to impart to those interested in discovering the ins and…


Sacred Commerce Meets Green Business – Alexia Marcous, Dharma MS [VIDEO]

commerce with compassion - dharma ms

How do you walk your talk while running a triple bottom line business? How do you avoid turning your socially responsible business into a sweatshop for good? Alexia Marcous, Co-Founder and Vice President of Dharma Merchant Services, shares with us what it took to their grow their business, how they practice compassionate commerce, and the…


Joel Makower on the Biggest Developments in Green Business & Green Jobs [VIDEO]

joel makower

As the go-to speaker and writer on all things green entrepreneurial, Joel Makower has had his fair share of start-ups and working for mainstream businesses. He’s turned his vast business experience and passion for sustainability and the world of cleantech toward the development of GreenBiz Group Inc. where he is the co-founder and chair. Makower…


Q&A Friday: Leveraging Your Web Presence For Successful Eco Consulting [VIDEO]

ValeDeOro Eco Consulting Site Audit

In this episode of Q&A Friday we’ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina’s websites Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her…


The Hottest Green Business Opportunities with Glenn Croston [VIDEO]

Glenn Croston is an green business consultant, speaker, and author of 2 books 75 Green Businesses and Starting Green. Glenn is a rare individual with a science background, and an entrepreneurial streak, with keen insight into the numerous green business niches that make up the green economy today. He’s the founder of Starting Up Green,…


Plastic State of Mind: Green Entrepreneurs Turned Activists Take on Plastic Bags

New Message Media LOGO Square

Using art as a way to promote an environmental cause is perhaps one of the most effective methods for mobilizing the masses. The 350.org EARTH project is one example of how artists are expressing their concerns about climate change and the need for action. On a much more local level, Plastic State of Mind is…


The Basics of YouTube Marketing for Green Businesses

youtube-seventh-generation

YouTube.com is a great marketing tool for small green businesses. Youtube is the third most visited website in the world, with more than 100 million videos viewed every single day. YouTube videos are also easy to embed on most other social networks and blogging platforms, allowing them to easily go viral. Best of all, YouTube…


How to Start an Eco-Friendly Pizzeria

The desire for green businesses has been increasing greatly in recent years, and pizza is one of the most popular food choices all around. Therefore, it makes plenty of sense why an eco pizza business would be a promising green business venture. Pizzerias can be found in nearly every city or town, but traditional pizzerias…


Real World Examples of Greenwashing: Diapers, Airplanes, & Big Oil

Greenwashing can be a somewhat nebulous concept until you start to see the results for yourself. To help paint a picture of some of the bigger greenwashing campaigns of recent history, here are some real world examples of greenwashing you’ll enjoy: Huggies Pure & Natural diapers: This greenwash campaign by Huggies attempts to convince its…


Jared Blumenfeld On San Francisco’s Green Initiatives

Jared Blumenfeld On San Francisco’s Green Initiatives from Lorna Li on Vimeo. Is San Francisco the World’s Greenest City? Jared Blumenfeld of the SF Department of the Environment describes some of San Francisco’s innovative green initiatives, from zero waste to banning plastic bags. Lorna Li (LL): Hi there Im Lorna Li from Green Marketing 2.0….


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