Social Enterprise & Green Business Marketing
Online press releases can play an important role in promoting your green business—both to members of the media and to potential customers. And the secret to making them effective is simple: getting them high in search results or, in other words, search engine optimization (SEO). What SEO does is boost your press release in search…
Green Marketing TV is pleased to begin offering a series of expert led webinars on marketing your green business online. To help us prioritize which webinar to develop first, please take this quick survey to tell us what internet marketing strategy you need most, PLUS a little bit about your business so we can tailor…
With the transition to digital media being the norm, these days, one has to wonder if printed promotional campaigns can ever be green? Marrying tried-and-tested marketing methods with the responsibility of being a greener business can seem like a difficult task, particularly at a time when many companies are feeling the strain financially. One of…
Some entrepreneurs create a business around their passion. They firmly believe if they follow their passion, the money will follow. Other entrepreneurs research the market, then create a business based on a gap, or need in the market. IMHO, these guys are the truly savvy entrepreneurs. Because they’re not personally attached to their business idea,…
You’ve started a blog for your green business and include examples of your company’s sustainability initiatives. You’ve highlighted your efforts to reduce your carbon footprint and green your supply chain in your company’s marketing collateral. You’ve created guides for your customers of how to be environmentally conscious with your product. You’ve laid the ground work…
As a green business owner or sustainable brand, having a greener trade show may be high on your priority list. From generating less trash, to giving away greener swag, there are many ways to lighten your trade show eco footprint. The promotional gifts industry has been awash with so called “green” promotional products over the…
Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green-ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches. Park Howell of Park&Co, the Sustainability Storyteller, helps companies tell their sustainable story…
As the go-to speaker and writer on all things green entrepreneurial, Joel Makower has had his fair share of start-ups and working for mainstream businesses. He’s turned his vast business experience and passion for sustainability and the world of cleantech toward the development of GreenBiz Group Inc. where he is the co-founder and chair. Makower…
In this episode of Q&A Friday we’ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina’s websites Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her…
