How to Write an SEO Friendly Online Press Release for your Green Business

seo press release

Online press releases can play an important role in promoting your green business—both to members of the media and to potential customers. And the secret to making them effective is simple: getting them high in search results or, in other words, search engine optimization (SEO). What SEO does is boost your press release in search…


What Internet Marketing Strategy Does Your Green Business Need?

green-marketing-survey

Green Marketing TV is pleased to begin offering a series of expert led webinars on marketing your green business online. To help us prioritize which webinar to develop first, please take this quick survey to tell us what internet marketing strategy you need most, PLUS a little bit about your business so we can tailor…


Green Businesses – It’s Time to Succeed

Green-Business-Entrepreneurs-Facebook-Header_850x315

Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you are not quite sure how to do it, or don’t know what you want to sell? Whether you are an aspiring…


How to Assess the Green-ness of Your Green Printing Company

green printing

With the transition to digital media being the norm, these days, one has to wonder if printed promotional campaigns can ever be green? Marrying tried-and-tested marketing methods with the responsibility of being a greener business can seem like a difficult task, particularly at a time when many companies are feeling the strain financially. One of…


From Niche Market Research to Green Product Design – Clearly Filtered

clearly filtered water bottles

Some entrepreneurs create a business around their passion.  They firmly believe if they follow their passion, the money will follow. Other entrepreneurs research the market, then create a business based on a gap, or need in the market. IMHO, these guys are the truly savvy entrepreneurs. Because they’re not personally attached to their business idea,…


How to Use Google Insights to Fuel Marketing Ideas for Your Green Business

google insights for green business - search terms

You’ve started a blog for your green business and include examples of your company’s sustainability initiatives. You’ve highlighted your efforts to reduce your carbon footprint and green your supply chain in your company’s marketing collateral. You’ve created guides for your customers of how to be environmentally conscious with your product. You’ve laid the ground work…


How Green are Your Promotional Products?

eco promotional products

As a green business owner or sustainable brand, having a greener trade show may be high on your priority list. From generating less trash, to giving away greener swag, there are many ways to lighten your trade show eco footprint. The promotional gifts industry has been awash with so called “green” promotional products over the…


The Art of Green Marketing for Sustainable Brands – Park Howell, Park&Co [VIDEO]

green marketing cliches

Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green-ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches. Park Howell of Park&Co, the Sustainability Storyteller, helps companies tell their sustainable story…


Green Biz Book Review: The New Rules of Green Marketing by Jacquie Ottman

the new rules of green marketing

Did you know that green has gone mainstream and that a whopping 83% of the US population can be classified as some shade of green? In fact, green is no longer a crunchy, hippy micro niche, but a $290 billion dollar industry that has found its way into the mainstream . From organic foods, to…


Joel Makower on the Biggest Developments in Green Business & Green Jobs [VIDEO]

joel makower

As the go-to speaker and writer on all things green entrepreneurial, Joel Makower has had his fair share of start-ups and working for mainstream businesses. He’s turned his vast business experience and passion for sustainability and the world of cleantech toward the development of GreenBiz Group Inc. where he is the co-founder and chair. Makower…


Q&A Friday: Leveraging Your Web Presence For Successful Eco Consulting [VIDEO]

ValeDeOro Eco Consulting Site Audit

In this episode of Q&A Friday we’ll tackle the challenging question of how to turn your passion into a financially sustainable eco consulting business, using your existing web presence. We are going to review Valentina’s websites Proyecto 333, ValeDeOro.es and ValeDeOro.com and give her some advice on how she can best balance her time between her…


How SEO Can Boost Your Green Business

solar sphere seo

Many green businesses would like to gain exposure by ranking on the first page of search engines and use their ranking to drive customers to their site and eventually turn them into a sale or a lead. This is a great goal to have since according to Google, almost 95 percent of browsers do not…


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