Social Enterprise & Green Business Marketing
Source4Style is a great new resource to help eco-friendly fashion designers, interior designers, retail sourcers, crafters, and other designers find the sustainable fabrics and materials they need at affordable prices. How It Works Co-founded by Summer Rayne Oakes, a model and environmental activist known for her work promoting eco fashion, and Benita Singh, a fair…
Home is where the heart is, and Lars Chose, founder of Mandala Custom Homes, has made it his passion to make the heart of the home green and round. With a vision of promoting green building designs and an ethical business model based on the triple bottom line (environmental integrity, social responsibility and financial health),…
Can a green entrepreneur start and run a renewable energy business and still have time for important things like family? Randall Benson, a renewable energy designer and installer, says he can. He recently sparked a conversation with us about his decision to work less to make time for his daughter while maintaining a strong, growing…
Imagine you were uprooted from your home, separated from your family – forced to flee not only war, but in some cases, genocide. You find yourself on foreign soil, with no money, no food and no way to support yourself. Enter WomenCraft. WomenCraft was formed in 2007 to help groups of refugee women in rural…
Can 20-something green entrepreneurs like those behind Organika Foods help to transform the Filipino organic foods market? Trechelle Lyn Ras and Kara Jess Rondina (seen here, left to right) think they can. In the Philippine agriculture context, mismanagement of rich natural resources has resulted in an excess of imports from its neighbor countries. Consequently, 32…
Garbage has long been regarded as a serious environmental problem. In the United States, 80% of our garbage is recyclable, yet just 28% gets recycled. Most of the rest ends up in massive landfills – the largest the size of 2,000 football fields. More garbage ends up polluting the environment as litter, or contributing to…
Consumer habits are responsible for so many of the sustainability issues we face today, which means as consumers, we are extremely powerful. There are thousands of green companies now developing eco-friendly consumer goods that reduce resource consumption, cut toxicity, diminish water and energy consumption, and limit waste. But how, as a consumer, do you find…
Homeowners in China are the proud owners of 27 million rooftop solar water heaters. Nearly 4,000 Chinese companies manufacture the devices, and for a mere $200 a villager can have a rooftop solar collector installed and will soon be taking their first hot shower. The energy produced by these rooftop solar hot water heaters in…
RelevanSi is a web design and marketing company dedicated to enhancing the online presence of the green community. Green Marketing TV caught up with the company’s staff to discuss green marketing strategies for small businesses! Please tell us a little more about RelevanSi. RelevanSi is a specialized business solutions company targeting businesses in the green…
Dinesh Thirupuvanam is founder of the Viv Biz Club, a green buyer’s club that offers deep discounts for green businesses on certain green cleaning supplies, office supplies, and packaging. Green Marketing TV interviewed Dinesh to get his tips on saving money without sacrificing sustainability, and how to make it as a green start-up. Let’s get…
Whether you wish to raise capital, increase shareholders value or demonstrate integrity within your industrial sector, green businesses’ self-presentation, namely the mission statements, values and vision, has to be wisely thought, words carefully picked to achieve credibility. Corporate entities are building the meaning of their identities through advertisement and self-presentation. It is essential in nowadays…
