Social Enterprise & Green Business Marketing
Last week, we discussed 5 web marketing tools that are essential to helping small green businesses establish their web presence on a low-cost budget. This week, we’re going to look at five online marketing tools that will help you grow your green consumer base, communicate with your customers, and convert your website traffic. Use…
Most small green businesses need to operate on a tight budget and use their time as efficiently as possible. After all, those energy efficient light bulbs and eco-friendly sneakers won’t sell themselves! Good news – we’ve got a great list of web marketing tools will help any green entrepreneur quickly set up shop on the…
Designing an eye-catching logo should be one of the first things you do as part of any green branding strategy. Logos are the “face” of your green business so the best logos must be memorable and beautiful while at the same time suggesting something about what your company does. One way to help brand your…
If you’re a green blogger, one of the best way to gain exposure and readers for your blog is to become a guest blogger. Guest blogging is the act of writing posts for blogs other than your own. How Guest Blogging Helps Green Bloggers For many new bloggers, especially those with outside jobs or other…
Social branding was once the domain of nonprofit organizations. Nowadays social branding is equally utilized by socially-conscious businesses that are making a positive impact on society, while also turning a profit . What is a Social Brand? A social brand is much like any marketing brand. It should reflect your business values and marketing message…
Looking for blogging inspiration? Need a little boost for getting the content rolling for your green content strategy? Finding interesting, valuable information to convey to your readers can be a challenge, especially when you’re trying to balance all of the other green marketing strategies for your eco business. But with these 12 sources for green…
Facebook offers an excellent opportunity for green business owners to utilize their Pages platform to boost their brand, as well as build their presence online, engage their audience, and spread their message whether you have a green business or non-profit. Through using the various Facebook features and applications available to green business owners through Facebook…
Green marketing is all the rage these days as businesses look at ways in which they can hop on the “going green” bandwagon. However, when greening your marketing and advertising campaigns, it’s important to understand what efforts will really enhance your green branding goals, while lowering your business’s ecological footprint, and what actions will simply…
Planning to use Twitter to give your green business a boost or to run a social media marketing campaign for change? Try a custom Twitter background. Remember it is not just communication but integrated communication that makes a lasting impact on your audience. Why create a custom Twitter background? Here are some great reasons for…
Adopting green marketing practices is one avenue where businesses can both lower their ecological footprint while basking in the good PR karma of becoming a greener business, if their efforts to uphold sustainability principles are sincere, measurable and verifiable. A failure to understand what green marketing is, as well as the inability to demonstrate improved…
