Social Enterprise & Green Business Marketing
Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green-ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches. Park Howell of Park&Co, the Sustainability Storyteller, helps companies tell their sustainable story…
The non-profit world is currently being rocked by accusations that Greg Mortenson, author of the bestselling books Three Cups of Tea and Stones Into Schools and co-founder of the Central Asia Institute (CAI), a non-profit organization that focuses on building schools in remote regions of Pakistan and Afghanistan, lied about some of the events in…
By J.D. Lasica As a green Web publisher or social entrepreneur, you most likely have your website up and running and have a presence on the major social networks. Now what? Metrics. Your social media plan should include setting goals and measuring your progress. But cause organizations often overlook this part of the equation, partly…
YouTube.com is a great marketing tool for small green businesses. Youtube is the third most visited website in the world, with more than 100 million videos viewed every single day. YouTube videos are also easy to embed on most other social networks and blogging platforms, allowing them to easily go viral. Best of all, YouTube…
Back in the old days, creating a website was a $2,000 to $5,000 endeavor, which is a pretty big investment if you are a small green business, aspiring eco-entrepreneur or nonprofit that’s trying to minimize overhead and maximize program spend. However, the arrival of Web 2.0, open source technologies and blogging changed all that. WordPress,…
Marketing might seem synonymous with advertising, leading some green business owners to run out and get print ads in industry magazines or local newspapers, print up a bunch of postcards or flyers for direct mailing by mail, or perhaps even lease a billboard. While some of those might work for some businesses in some markets,…
Green minded consumers aren’t all that hard to find, but if you don’t develop a logical green marketing strategy for your green business, it will be very difficult for you to effectively convert website visits into sales. You’ve got to focus on making a solid connection with good prospects and live up to all of…
RelevanSi is a web design and marketing company dedicated to enhancing the online presence of the green community. Green Marketing TV caught up with the company’s staff to discuss green marketing strategies for small businesses! Please tell us a little more about RelevanSi. RelevanSi is a specialized business solutions company targeting businesses in the green…
Everybody from big box stores to neighborhood start-ups are using green marketing these days to promote themselves. The green label has worked itself onto everything from clothing to bathroom cleaner and carpeting choices. The word has become so pervasive in advertising its no longer a philosophy, it’s a buzzword. There is little wonder why consumers…
Green ad campaigns have proven to be an excellent way to boost businesses. Just look at the ad campaigns of Toyota for their Prius, the most popular hybrid vehicle on the market, and SunChips and their 100% compostable packaging. Both Toyota’s and SunChip’s green ad campaigns boosted their business’s sales and exposure. By using a…
