Social Enterprise & Green Business Marketing
Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green-ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches. Park Howell of Park&Co, the Sustainability Storyteller, helps companies tell their sustainable story…
The non-profit world is currently being rocked by accusations that Greg Mortenson, author of the bestselling books Three Cups of Tea and Stones Into Schools and co-founder of the Central Asia Institute (CAI), a non-profit organization that focuses on building schools in remote regions of Pakistan and Afghanistan, lied about some of the events in…
I know what you are thinking – Facebook is just for students who want to share too much information about their lives. But, you are mistaken! More businesses are joining Facebook to reach new customers, and now your green business can benefit from the Facebook revolution too! Create a Company Page If your green business…
By J.D. Lasica As a green Web publisher or social entrepreneur, you most likely have your website up and running and have a presence on the major social networks. Now what? Metrics. Your social media plan should include setting goals and measuring your progress. But cause organizations often overlook this part of the equation, partly…
LinkedIn – we all know about it, but do we use it as effectively as we can? Green business owners – especially small business owners – can put LinkedIn to work for them. The social media platform is not about making friends, sharing photos or updating followers on your every move. Instead, it focuses on…
For many green businesses, Twitter can be so overwhelming and too odd to understand. Twitter is a micro-blogging website that allows users to post 140 character “tweets”. Twitter is not just for teens or social media addicts, instead it can help you effectively brand your business online. So, get ready to tame the Twitter beast…
YouTube.com is a great marketing tool for small green businesses. Youtube is the third most visited website in the world, with more than 100 million videos viewed every single day. YouTube videos are also easy to embed on most other social networks and blogging platforms, allowing them to easily go viral. Best of all, YouTube…
Back in the old days, creating a website was a $2,000 to $5,000 endeavor, which is a pretty big investment if you are a small green business, aspiring eco-entrepreneur or nonprofit that’s trying to minimize overhead and maximize program spend. However, the arrival of Web 2.0, open source technologies and blogging changed all that. WordPress,…
Marketing might seem synonymous with advertising, leading some green business owners to run out and get print ads in industry magazines or local newspapers, print up a bunch of postcards or flyers for direct mailing by mail, or perhaps even lease a billboard. While some of those might work for some businesses in some markets,…
Green minded consumers aren’t all that hard to find, but if you don’t develop a logical green marketing strategy for your green business, it will be very difficult for you to effectively convert website visits into sales. You’ve got to focus on making a solid connection with good prospects and live up to all of…
Green Marketing TV a business blog for green and social entrepreneurs - entrepreneurs who care about people, profits, and the planet.
Our mission is to provide socially responsible entrepreneurs with marketing strategies, tips and tools that help them grow their small to medium sized businesses. We offer insightful entrepreneur interviews, news coverage of inspiring organizations, actionable marketing advice, and useful guides on how to start and grow a triple bottom line business, without going crazy.
