Social Enterprise & Green Business Marketing
With the transition to digital media being the norm, these days, one has to wonder if printed promotional campaigns can ever be green? Marrying tried-and-tested marketing methods with the responsibility of being a greener business can seem like a difficult task, particularly at a time when many companies are feeling the strain financially. One of…
As a green business owner or sustainable brand, having a greener trade show may be high on your priority list. From generating less trash, to giving away greener swag, there are many ways to lighten your trade show eco footprint. The promotional gifts industry has been awash with so called “green” promotional products over the…
For many young adults, college is the point in life where they cultivate their interests and passions. Students discover who they are and what they are truly inspired by while exploring various academic and intellectual pursuits and often living away from home for the first time. It is for this reason that higher education lends…
Businesses across the nation are going green. They are recycling, setting up energy efficient lights, and advocating better environmental habits, such as encouraging employees to take public transportation by offering company-paid bus passes. Restaurants looking to go green may do all of this and much more. After all, when you run a business based on…
Sustainability has gone from a buzzword to a big business best practice. Everything from paper bags to appliances and building materials is now being evaluated on a sustainable product cycle basis, and the savings are huge. It’s interesting to watch the concept of sustainability being translated into modern biz-speak. It’s now clear that sustainable cycling…
By J.D. Lasica Socialbrite.org Most of us in the green and social good communities face the recurring question: Where should I buy my books — online or in the local community? And: How much more am I willing to pay to buy from an indie publisher or a green publishing house? Let’s begin with offline….
Trade shows and other similar events make a huge carbon impact on the earth, but unfortunately trade shows are a necessary evil for most businesses. In spite of all of the waste being produced and discarded, there are many ways to be greener when attending trade shows. With a little planning and forethought, you can…
Conferences and events can be the source of much waste and environmental damage. Yours does not need to be that way, however. If you have a plan to make your events greener, then you can increase your company’s popularity while saving the earth. Assign a “Green Leader” or a “Green Committee” By placing this task…
A few simple changes can make a huge impact on our environment, especially if everyone is doing his part. The new year is a great time to begin making the change to greener living, whether for you or your business. You do not have to spend a fortune either. In fact, some environmental-friendly practices can…
Remember the team from Peace Coffee? You know, the fair trade coffee company from Minnesota with more than a casual commitment to environmental sustainability. Last week we heard about how they were on the forefront of the fair trade coffee industry in the United States. Recently they’ve taken that innovative, pioneering spirit and used green…
Agriculture is one of the biggest producers of carbon emissions in the world, and a large percentage of those carbon emissions are produced by transporting food from the place it’s grown to the place it’s consumed. One way families and green businesses can significantly reduce their carbon footprint is by growing or raising a larger…
Green business practices have not faded as many trends do, more than likely because these practices have a very real impact on our future. In 2010 we have seen the continued growth of past green practices and the emergence of new ones. As businesses develop the old and new ideas to improve on environmentally friendly…
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