Social Enterprise & Green Business Marketing
Did your logo just sprout a leaf? Does your sustainable brand rely on children, flowers, and the earth in cupped hands to communicate your green-ness? If so, your green business may be guilty of one or more brand curdling green marketing cliches. Park Howell of Park&Co, the Sustainability Storyteller, helps companies tell their sustainable story…
Interested in starting a green online business that allows you to work from home? There are many different models for green online businesses, such as eco consulting, e-commerce, and digital info products. Info product marketing is a fantastic way to turn your unique sustainability genius into a profitable, Internet business. Digital products, once created, have…
Working almost like a dating service for mentors and college students, StudentMentor is a nonprofit organization that helps to match people up to enhance the education process for anyone interested. Ashkon Jafari is the Co-Founder and Executive Director of StudentMentor and has tons of wisdom to impart to those interested in discovering the ins and…
How do you walk your talk while running a triple bottom line business? How do you avoid turning your socially responsible business into a sweatshop for good? Alexia Marcous, Co-Founder and Vice President of Dharma Merchant Services, shares with us what it took to their grow their business, how they practice compassionate commerce, and the…
As the go-to speaker and writer on all things green entrepreneurial, Joel Makower has had his fair share of start-ups and working for mainstream businesses. He’s turned his vast business experience and passion for sustainability and the world of cleantech toward the development of GreenBiz Group Inc. where he is the co-founder and chair. Makower…
