Comments for Green Marketing TV

Comment on Want to Be Featured in the Ethical EcoBiz Toolkit? by Shel Horowitz

Shel Horowitz — Tue, 21 Feb 2012 00:28:32 +0000

In November 1999, a developer announced a plan to desecrate ridgetop land abutting a state park by building 40 trophy homes two miles from my house. The original newspaper article interviewed several local conservationists who expressed variations on “Oh, this is terrible, but there’s nothing we can do.”

That’s when I got mad. I drew up a petition, posted a Web page, called a meeting for two weeks later, and sent out press releases and fliers about the formation of Save the Mountain. I figured it would take five years to defeat this monstrosity.

We expected 20 or so people to come to the first meeting; over 70 attended. From that day until December 2000, our group fought the project on every conceivable level: technical issues like hydrology, rare species, and slope of the road…organizing and marketing components including a petition drive (over 3000 signed), turnout of up to 450 at various public hearings, lawn signs, tabling, a big press campaign with over 70 articles…working with the state Department of Environmental Management to investigate options for saving the land…

As a group, STM had about 35 core activists, all working on many levels, both public and private. The persuasion in this case was not about the desirability of stopping the project; we had community-wide near-consensus on that. Rather, we focused on the ability of a committed group of people to make a difference even when the experts said it was impossible.

Within two months, STM had established ourselves firmly in the public eye-and had actually shifted the discourse from “There’s nothing you can do” to “Which strategies will be most effective?” Collectively, the group used its powers of persuasion, and its skills at reaching the public with this message, to change the project from inevitable to impossible. The land was permanently preserved in just 13 months.
(Adapted from my eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet by Jay Conrad Levinson and Shel Horowitz, http://guerrillamarketinggoesgreen.com )

Comment on Social Enterprises Provide Employment through Crowdfunding by Dorothy

Dorothy — Tue, 21 Feb 2012 00:18:32 +0000

Crowd funding has its own pros and cons. It takes advantage of the social nature of the crowd like online social networks and not only allows you to get money from, but also as your crowd spreads the word about your needs, it will essentially also be spreading the word about your business, which in a way is like hitting two birds with just one stone. However, because it deals with the collection of money and soliciting investments, you have to be extra careful not to violate any existing laws or regulations…

Comment on Social Enterprises Provide Employment through Crowdfunding by Chris

Chris — Mon, 20 Feb 2012 21:07:10 +0000

Crowdfunding has been an effective method for start-ups to raise needed funds. I have seen this type of funding really flourish as internet sites standardize where founders and those that fund can come together. I think it has to be just one option among many though. The whole point of business is to bring value to customers/clients/society. By bringing this value, social enterprises have multiple options to earn the funding they are looking for.
Chris recently posted..Guest Post: Homeowners Rebate Repeal of Affidavit

Comment on How SEO Can Boost Your Green Business by chargeur pc

chargeur pc — Mon, 20 Feb 2012 19:59:41 +0000

I’m very happy to see seo discussion in this site too… Actually, many people want a website but they forget a website is nothing without good results on search engine…

Comment on Social Enterprises Provide Employment through Crowdfunding by Aaron Turner

Aaron Turner — Sun, 19 Feb 2012 14:07:06 +0000

Donating to causes that mean something to you is going to make you feel good about helping someone that is in need.
Aaron Turner recently posted..Yellow gold engagement rings

Comment on Entrepreneur Funding Options for Startup Enterprises by Kerry Witt

Kerry Witt — Sat, 18 Feb 2012 06:39:31 +0000

I agree with you Ryan,when getting into business know your passion.
study the business you want to engaged .Planning ,financing,executing action plans are always critical.

Comment on Inspiring Green Business Ideas from India by Shane

Shane — Wed, 15 Feb 2012 19:31:00 +0000

Have to agree with Florin, India gets so much bad press as a polluter that this is really quite encouraging. Really interesting that these initiatives rely so heavily on mobile technology too. I like the business model that Simpa has employed but I’d be interested to know what the life expectancy of the installed technology is. How many people are likely to actually experience free power I wonder…
Shane recently posted..Roots Canvas Print – $35.00

Comment on Want to Be Featured in the Ethical EcoBiz Toolkit? by Tina Gainey

Tina Gainey — Wed, 15 Feb 2012 16:59:02 +0000

@Erica, It’s so great that we can all share our knowledge to help others find ways to go green. On my web site, http://www.GreenwaySaves.com, I offer tips, quotes, facts, and a blog where people can get new green ideas. I also send out social media messages every week to growing lists of followers.

True, it’s not something that earns me money, but the green initiative is so important. Plus, I believe that when you give someone something of value for free, it helps to inspire trust when it comes time to spend, and they’ll remember you.

Comment on Social Enterprises Provide Employment through Crowdfunding by Kaily

Kaily — Wed, 15 Feb 2012 16:31:01 +0000

Crowd-sourcing is all the rage these days, but I don’t think this will ever take over more traditional methods of charitable funding. Sure you will get some small amounts, but I am doubtful that it will ever equal enough money to keep up with most charitable organizations needs.

Comment on Green Entrepreneur Interview: Andrew Sell of Hipcycle by Travis Guevara

Travis Guevara — Tue, 14 Feb 2012 12:27:33 +0000

Great post. i hope every people would read this, we all have to understand that our wastes can destroy the world we are living in. Some of our wastes can be useful in other things. This is a great idea that there some people are willing to do recycling for some of the people who don’t have time to do it.

I’ll recommend my friends to read this post.
Travis Guevara recently posted..Silent Hill: Downpour Comes Full Circle on PS3