Female Founder Birame Sock and MyReceipts Help Save Trees, Organize Your Life

Female green entrepreneurs have been the impetus for a multitude of amazing green business ideas, and many of them were recently recognized for their work in the Huffington Post’s list of Female Founders in Tech to Watch earlier this month. On in particular that caught our eye was Birame Sock of Third Solutions. This eco-friendly tech and marketing firm is responsible for the development of MyReceipts, a digital receipt standard that should help consumers get organized and help businesses cut down on paper receipting.

The system works by allowing consumers to sign up for the free service on the MyReceipts website or via any number of social media sites, including Facebook, Yahoo, AOL plus, and others. You can then access your receipts from participating retailers (including companies like Whole Foods, Walmart, and Best Buy), find and use discounts and rebates, organize your spending, track product preferences, plan shopping trips, and much more.

The web-based application will also deliver personalized offers based on the your product and brand preferences, which is good for you and the companies offering targeted marketing messages. And of course, by eliminating the need for printed coupons and receipts, the application will help to save trees, energy, and other natural resources.

In addition to this work, Sock has an impressive resume. Sock was responsible for founding a fun company called Musicphone that sent song clips via cell phones. That company was acquired by Gracenote, INc. which was later acquired by Sony Corporation. She has appeared on CNBC, Good Morning America, and been featured in the New York Times, the San Francisco Chronicle, and Billboard Magazine. She is also the recipient of many awards.

It’s one green business idea that has the potential to benefit us all. In fact, Sock anticipates MyREceipts digital receipting system to be used on a widespread scale in about two years! So check out the service, sign up, and start greening your consumer transactions.

This post was written by:

Maryruth Belsey Priebe

Maryruth has been seeking the keys to environmental justice - both at home and at work - for over a decade. Growing up adjacent to wild spaces, Maryruth developed a healthy respect (and whimsical appreciation) for things non-human, but her practical mind constantly draws her down to earth to ponder tangible solutions to complex eco-problems.

With interests that range from green living to green business, sustainable building designs to organic gardening practices, ecosystem restoration to environmental health, Maryruth has been exploring and writing about earth-matters for most of her life. Of special interest is the subject of ecopsychology and the role the natural world plays in the long-term health and well-being of humanity. You can learn more about Maryruth's work at www.JadeCreative.ca.

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