Figuring out the best way to use Facebook to market your green business can be tricky. Lucky for online marketers, it’s easy to optimize your company or organization’s Facebook page through the use of apps. Apps are code-based applications that are designed to interact with the core functions of Facebook. Apps can be designed almost any purpose you can imagine. They’re easy to install and don’t cost a thing, making them the perfect green marketing and social media marketing tools for your green business.
NetworkedBlogs lets you link your blog directly to Facebook. Each time you update your blog fans of your page are notified via a status update. NetworkedBlogs is
different from other Facebook RSS readers, such as Social RSS, because it is much more community oriented. NetworkedBlogs has over 500,000 blogs and nearly 1.6 million active monthly users.
2. Static FBML
Static FBML allows you to add advanced functionality to your Facebook page. The app allows you to place a customizable box where you can insert HTML or FBML (Facebook Markup Language) coding to embed photos, video, text, or anything else you might want to include to give your Facebook Fan page a little something extra. Static FBML has over 93 million active monthly users.
This Twitter app brings your Twitter feed directly into your Facebook page. Your tweets appear as status updates. It also adds a tiny Twitter box onto your page, so people know they can find your company or organization on Twitter, if they’re not receiving your tweets already. The Twitter app has over 1.5 million active monthly users.
Similar to the Twitter app above, this app allows you to manage your YouTube videos on your Facebook page. You can also use it to bookmark and share other content related to your business or organization. The app, which has over 500,000 active monthly users, is not actually affiliated with YouTube.
SlideShare allows you to import business documents, such as presentations, pdfs, resumes, and portfolios, into your Facebook page where you can then share them with others. It is also able to sync across Linkedin as well. SlideShare has nearly 700,000 active monthly users.
Facebook Poll let’s you create polls for your Facebook page. By using Poll, you can find out what your customers think about your current products or services, or you can ask them what they’d really like to see out of your company. Facebook Poll has over 1.7 million active monthly users, and is the most popular polling app on Facebook.
Eventbrite takes the Event feature on your Facebook page one step further. It gives you all the tools you need to promote an event or sell tickets through Facebook. Eventbrite has over 100,000 active monthly users and is growing rapidly each month. Now, if only there was an app to help you plan the event….
8. Vital Peeps
Vital Peeps helps connect local businesses to customers. Users are able to get trusted recommendations from friends and real consumers of products, letting them make a personally informed decision. You can use Vital Peeps to see what customers really think of your business so you know what you need to do to improve.
Promotions lets you create and launch interactive promotions and marketing campaigns on Facebook. Use it to share coupons, host contests or give away freebies, and watch your business grow. Promotions is one of two Facebook apps featured here that is not free, so be sure to check out their detailed pricing information before getting started. Promotions has over 530,174 active monthly users.
Involver provides businesses with a whole suite of Facebook applications to help them market their product or service. With Involver, you can customize your marketing experience to suit the needs of your business or organization. Like Promotions, Involver options free and priced options. The free option includes options for many of the apps featured here. Involver estimates that at least one of their apps will reach nearly every person on Facebook.
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