With the Internet expanding as fast or faster than the known universe, how do you make sure your current and potential customers can find you? The answer is simple: search engine optimization, or SEO for short. At first blush, the world of SEO can seem like a dark and scary place filled with abbreviations and acronyms. There are, however, more than a few great tools out there that can help you if you don’t know where to start.
Here are some of the best SEO tools that can help you green your copy and market your green business.
1. Google Analytics, Google Keyword Tool, Google Trends and Google Insights
The people at Google know their stuff. They are, after all, the guru of search engines. I combined several of Google’s best SEO tools because it just doesn’t seem fair to give them four of the top ten spots. Google Analytics is for when you want to do some serious analysis on your website. Google Keyword Tool will help you generate the green keywords consumers are searching for. Google Trends and Google Insights will tell you what is trending now in the world of green marketing, or any other topic you choose.
2. WordPress All in One SEO Pack
If your green business runs a WordPress website or blog, you need the All in One SEO Pack for WordPress. This plugin will automatically optimize your site for search engine optimization.
3. Scribe 3.0
Scribe 3.0 is an all-in-one SEO tool for creating keywords, analyzing content and creating backlinks. The best part is that it works on a number of platforms, including WordPress, Drupal and Joomla. Start with a free trial then choose from several different pricing levels, depending on your needs.
4. YouTube Keyword Tool
Does your green marketing plan include a lot of videos? Then the YouTube Keyword Tool is for you. It will help you pick the best green-focused keywords for driving traffic to your videos.
5. Market Samurai
Market Samurai is another all-in-one SEO tool that is useful for keyword research, back linking and generating SEO content. If you don’t have a website (or blog), check out their Domain Samurai, which helps generate optimized domain names.
6. Wordze
The self-proclaimed “king of keywords,” Wordze offers a package of 15 different keyword marketing tools for one monthly price.
7. SEO Doctor
If Firefox is your primary search engine, you may be interested in SEO Doctor, an add-on that allows you to see how any website has been optimized for SEO.
8. SEO for Firefox by SEO Book
SEO for Firefox is another free add-on that puts competitive research data right into your search results. It is a super easy to use tool that gives you an overview of why sites rank on different search engines. It also has some of the best keyword research tools built right in.
9. Rank Tracker by SEOmoz
Rank Tracker lets you track rankings and keywords in Google, Yahoo and Bing. It also stores the results for you so you can view trends pertaining to your green business over time.
10. Spider Viewer by We Build Pages
Have you ever wondered how a search engine does its job? Spider viewer will show you your site exactly how search engine spiders see it. If you like what it does, check out some of the developer’s other free tools.
Image Credit: Topher Britten, Calloocallay, Amadika
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