Facebook isn’t just for college students anymore. When Facebook opened their doors to non-college email addresses, people from all ages and demographics flooded in by the hundred thousand. What used to be known as simply a social networking site is now fast becoming a major landing spot for social marketers of all product persuasions. If you’re a business interested in greening your marketing practices, Facebook is the place to start for three very simple reasons: potential audience, east of use, and cost.
A World of Opportunity
According to the latest statistics, Facebook hosts over 500 million active users, 50% of whom log into the site each day (to put that number into perspective, consider the fact that the United States has a population of just over 300 million). Couple that with the stat that the average Facebook user spends about an hour each day on the site and you can understand why businesses everywhere are flocking to Facebook to reap it’s marketing potential. There is literally no end to the number of people you can reach.
Easy Does It
Because the ultimate aim of Facebook is to build the largest online universe, they have built in a ton of marketing features that are extremely easy to use. Want to run an ad campaign? Let Facebook do it for you. Facebook ads are targeted to people who have already shown some interest in similar products or services so you can be sure people who have a real interest in what you are selling are seeing your ads. Want to know how successful your online presence is? Facebook has built in analytics, not to mention easy to see indicators such as ‘Like’ buttons, to help you keep track of what is working, and what is not.
More Bang for Your Buck
The best thing about using Facebook to market your business is that many of the features mentioned above are free, or pretty close to being so. Anyone with a Facebook login can create a free page for a business or organization – and that is just the beginning. You can run low-cost ad campaigns where you set your own budget, create and manage invitations to events, host videos, and much more. Having Facebook do most of the work will ultimately save you money – money you would have spent on design, printing, and postage, just to name a few.
To sum it up, if you are interested in greening your marketing practices, Facebook should be considered your first stop on the web. Not only is it an excellent way to cut down on the material costs and waste associated with traditional marketing practices, but also it is a simple and cost efficient tool.
Keep checking Green Marketing TV to get more tips and tricks on how to use Facebook more effectively for your green business!