The ever-advancing conversion from paper to digital has made email marketing an attractive option for green businesses wishing to improve brand recognition, increase traffic to their website, and boost sales.
As a green business, there are many reasons why you should choose email marketing in addition to or, when possible, in place of print marketing. Not only will you save money and time by making the switch to digital, you will also save trees and impress your environmentally aware customers.
Here are a few additional benefits of email marketing:
Reduce Waste
As a green business, you probably already have company initiatives designed to reduce waste. Email marketing is a great way to reduce the amount of waste produced by your business even more. It requires none of the paper or ink that traditional direct mail marketing requires. The time and energy required to design and print flyers, brochures and postcards is also reduced to the two minutes it takes to send out thousands of emails. So, not only are you reducing paper waste, you are also reducing energy consumption!
Save Money
Reducing your consumption of paper and printing materials not only benefits the environment, it also benefits your bottom line. Since you will no longer need to pay for so much paper and print, you will save your green business a lot of money. Email costs virtually nothing and you can send out as many as you want without having to worry about postage or printing fees.
Please Customers
Email marketing is not only easier and cheaper for you, it is also easier for your customers. Many people check their email much more frequently than they do their mail because email is faster and more convenient. Not only that, all a potential customer needs to do is click on a link to begin shopping. This reduces the time and effort spent by customers to mail or call in an order from a catalog, and typically results in purchases arriving more quickly as well.
Track Easily
When you paste a direct link within your emails, you can very easily track the success of your email marketing campaign, including how many recipients clicked on the link and how many recipients went on to purchase something as a result. As a result, you will be able to determine more quickly and easily what types of email marketing campaigns are most successful and adapt your email marketing strategy accordingly. As a result, the success of your email marketing efforts should see steady improvement.
Create Repeat Sales
Once you have a customer’s email, you can keep them up-to-date with e-newsletters and ads for your green products or services. This increases the likelihood of repeat sales.
Cross Sell
Since the cost of email marketing is next to nothing, you can send out automatic emails every time your customer makes a purchase. This offers an excellent opportunity to up-sell or cross-sell products. For example, if your green business specializes in eco-friendly swimwear, your customers may also be interested in organic cotton towels or recycled flip-flops.
Get Feedback
Email surveys are much more likely to be answered than printed surveys. It is simpler for your customers and it feels more private. The privacy of online surveys will give you a more honest assessment of your customers’ feelings about your business.
These are just a few of the benefits your green business will enjoy by following a well-planned email marketing strategy. Email marketing has become the norm for businesses both large and small, green and not, around the world. If you haven’t started already, now is the time to begin!
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Main Image Credit: Appfrica
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