One of the most important elements of any green marketing campaign is networking. Networking with other green businesses, organizations, and influencers in your niche can help build your brand, improve name recognition, establish your credibility as a green business, and increase traffic to your website or blog.
Since its launch in 2006, Twitter has become one of the most important social networking sites for marketers. In fact, the 2010 Social Media Marketing Industry Report by Social Media Examiner found that 96% of seasoned marketers are now using Twitter! Of course, marketers aren’t the only Twitter users – everyone from celebrities to the teenager next door (and her grandmother) is now on Twitter, sending 65 million Tweets a day.
As a result of its booming popularity, Twitter offers nearly unparalleled opportunities to connect with everyone from the major influencers in your niche to potential customers around the globe.
5 Great Green Networking Strategies For Twitter
Here are five tips that will maximize your relationship building success on Twitter:
Do Your Research: Start by figuring out who the influencers in your niche are, including both established names and up-and-comers. Then spend some time studying the people you hope to network with before diving in and trying to build a relationship. Follow them and pay attention to the kind of content they share, when they are most active, and how they prefer to interact with others. Especially if you are new to Twitter, this type of goal oriented lurking can help you avoid leaving a bad first impression with newbie mistakes.
Create Twitter Lists: Twitter lists can be helpful in a variety of ways. Creating one or more private Twitter lists containing people you are interesting in networking with is a great way to filter out their content while doing your pre-contact research. Public Twitter lists, on the other hand, can be a good way to get noticed by the people you are interested in connecting with, since they have a list of the public Twitter lists they are included in. Creating useful public Twitter lists relevant to your niche can also help establish your brand and increase traffic, because creating especially useful lists can get you more followers.
RT and DM: Retweeting (RT) great content is an easy way to get noticed by the people you hope to build relationships with. Many Twitter users regularly thank people who have retweeted their content by name, which can also bring your name to the attention of potential customers and fellow Twitter marketers interested in your niche. You can also use Twitter’s Direct Message (DM) feature to follow up on something posted in a blog post or Tweet, another great way to establish contact.
Tweetmemes: Another way to build relationships is to participate in popular Twitter memes such as #FollowFriday and #EcoMonday. These Tweetmemes are not only a great way to get more Twitter followers yourself, they are also an opportunity to give back to the community and strengthen relationships with others.
Monitor Keywords: In many popular Twitter clients such as TweetDeck and HootSuite, you can set up columns to monitor your brand name or specific keywords relevant to your green business niche. This is a great way to keep an eye on the buzz in your industry and can also help you find more influencers within your niche, meet potential customers, and establish your brand’s expertise and credibility by answering questions posted by individual Twitter users and fellow green marketers in your industry.
Following these Twitter networking tips can help build relationships with influencers in your niche and boost your green business’s web content strategy.
Main Image: Twitter MentionMap