The gift basket industry is a more than $3 billion annual industry and growing. Creating and selling gifts baskets is a perfect business to start from home, because it has relatively low start-up costs, does not require much space or specialized equipment, and is fun and creative for the entrepreneur.
The organic gift basket market is growing as more and more people switch to organic products and foods. Creating organic gifts baskets not only has the same benefits for home-based business owners as the rest of the gift basket industry, they also offer a great opportunity for socially and ecologically responsible entrepreneurs to introduce others to great green products and services.
Getting Started With an Organic Gift Basket Business
There are dozens of great organic gift basket ideas, such as gourmet organic chocolates for Valentine’s Day, organic baby products for baby showers, and organic free range hams for Christmas. Vegan and vegetarian gift baskets are another great niche that has a lot of overlap with the organic gift basket market. As the local food movement grows, there is also likely to be growing demand for gift baskets containing only local foods and products. You may choose to create a diverse variety of baskets, or specialize in a certain type of basket. In addition to a selection of standard baskets, many gift basket services create customized baskets based on the individual needs of the client.
Another consideration is whether to serve primarily individual customers or primarily corporate customers. Individual gift basket purchasers tend to purchase gift baskets primarily for birthdays and holidays (for many companies, Christmas can account for half of all annual gift basket sales), while corporate clients may also purchase baskets for events such as employee anniversaries, promotions, retirements, and other events. Many gift basket services choose to focus on one type of client or the other, but some are successfully able to juggle both types of client.
Three Successful Organic Gift Basket Businesses Designing Great Eco-Friendly Gifts
It’s Only Natural Gifts offers a wide variety of all natural, organic, and eco-friendly gift baskets, including both custom and pre-designed baskets for a wide variety of holidays and events. They also offer gluten free, kosher, and local Colorado specialty gift baskets, and gift baskets that support Lilly’s Project, an effort started by a Colorado teenager to provide a livelihood to HIV-positive widows with children in Kenya. It’s Only Natural Gifts ships using minimal packaging and includes only cruelty-free, hypoallergenic, all natural and organic products. The company makes an effort to seek out fair trade certified products whenever possible.
EcoExpress offers a large selection of organic gift baskets, including bath and relaxation baskets, gourmet organic food and baked good baskets, organic wine baskets, and rainforest baskets featuring organic, fair trade coffee, chocolate, and other rainforest products. I addition to choosing organic, eco-friendly, and fair trade products, EcoExpress uses packaging materials that are recycled, reusable, or biodegradable and sources its products primarily from small, independent businesses, including many family or woman-owned companies.
Kate’s Caring Gifts offers only the finest in organic and eco-friendly gifts, including a wide selection of organic gift baskets. Kate sources products from local, independent companies whenever possible, and purchases only fair trade certified international products.
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