12 Ideas to Kick-Start Your Green Blog Content Strategy, Part 2


Do you have the blog-writing blues? Need a little writing inspiration to kick-start your blog content strategy? If so, you’ve come to the right place. Continuing along the path to find blog inspiration, here’s Part 2 in our green blog topic ideas series to get you sprinting to blogging success.

Generate great blog conversations by asking for feedback

Whether your green business provides services or sells retail goods, you can survey your client base through your blog to find out what they think about your offerings or related industry topics. Perhaps you could send out product samples to a few readers (offer a contest if you like) and then feature their feedback on the website. Or set up an online poll to get people’s opinions on the latest news story.   Alternatively, just simply ask an open-ended question and request people’s thoughts by accepting comments. This way your community will help you build your blog content for you!

Flip through industry magazines and association websites for blog topics

Whether you recycle electronics or produce eco-friendly beach sandals, there’s likely to be sustainable industry-related publications to which you can subscribe and green associations you can join that will provide you with loads of practical information on how to build your business. But beyond that, their websites and printed newsletters may just be a source for great blog inspiration – bits of news, interesting technology developments, legislation changes, and so on may all be discussed in such resources.

Offer practical green how-to guides as blog content

Readers love to receive DIY guides and how-to articles that provide free and practical information for taking eco-friendly actions in their lives. This type of content is extremely valuable, especially if it helps your readers solve problems simply and easily. Do you build sustainable furniture? Perhaps you could offer a how-to guide on restoring antiques. Are you an organic landscape company? Write a how-to guide on choosing native plants. You get the idea.

Green blog topic ideas 300x199 12 Ideas to Kick Start Your Green Blog Content Strategy, Part 2Go for a walk to soak up blog inspiration

Sometimes getting out of your sphere of influence by taking a walk – in your neighborhood or somewhere totally new – will stimulate new ideas and creative solutions. By exposing your senses to new and interesting experiences and then freeing up your mind to think outside the box, you may just find that you’re brimming with blog content ideas for several new posts as well as inspiration for bettering your green business marketing strategy.

Tell stories through case studies

Sharing personal stories from your life or the lives of your clients is a great way to personalize the work your green business does. This is especially powerful if you can weave positive reviews of your green product or service into the content. For instance, you could share a story about how your reusable diapers helped save a client money month after month. Or tell a story about the health benefits a customer experienced when they started to use your green cleaning products. Make the story engaging and interesting, and try to include pictures or video as well as quotes from your customers whenever possible.

Get ideas for blog content by seeking out online resources

There are plenty of universal resources online that may be practical for your clients without directly competing for your business. Send your readers to these resources to provide yet another value-added service. If you’ve found the most comprehensive directory for eco-friendly kitchen cabinets, give a quick review of the resource and post a link. Or perhaps you’ve found a consumer review of energy efficient lighting that breaks down the various options in an easy-to-understand manner – tell your readers about it!

We hope this blog inspiration series has been helpful for you. If you’ve got additional green content ideas to enhance your content marketing strategy, feel free to share them here!

Images Via Flickr: alicepopkorn and Micky.!

Go for a walk to soak up blog inspiration

Sometimes getting out of your sphere of influence by taking a walk – in your neighborhood or somewhere totally new – will stimulate new ideas and creative solutions. By exposing your senses to new and interesting experiences and then freeing up your mind to think outside the box, you may just find that you’re brimming with blog content ideas for several new posts as well as inspiration for bettering your green business marketing strategy.

This post was written by:

Maryruth Belsey Priebe

Maryruth has been seeking the keys to environmental justice - both at home and at work - for over a decade. Growing up adjacent to wild spaces, Maryruth developed a healthy respect (and whimsical appreciation) for things non-human, but her practical mind constantly draws her down to earth to ponder tangible solutions to complex eco-problems.

With interests that range from green living to green business, sustainable building designs to organic gardening practices, ecosystem restoration to environmental health, Maryruth has been exploring and writing about earth-matters for most of her life. Of special interest is the subject of ecopsychology and the role the natural world plays in the long-term health and well-being of humanity. You can learn more about Maryruth's work at www.JadeCreative.ca.


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