6 Ways Twitter will Benefit your Green Business


A 2010 Social Media Marketing Industry Report by Social Media Examiner recently reported that 96% of seasoned marketers are now using Twitter. That’s an astounding number given Twitter’s relative newness in the world of social advertising. And it just goes to show you that if you’re not tapping into Twitter, your green marketing strategies may be falling short.

As a tool for marketing your green business, Twitter has many benefits that other social media tools lack. Work on your Twitter skills and you, too, could see the benefits as your eco business grows.

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Increased traffic

If you’re looking for a way to drive more traffic to your existing green business website or blog, then Twitter is a great way to achieve that goal. You’ve worked really hard to develop your online content – now get people coming to see it by using Twitter!

Of course, in order for this strategy to work, you need to have engaged followers for your tweets, but given the potential for retweets to go viral, interesting, value-added tweets can really benefit your ability to get people – new people – to come to your site.

Referrals

Twitter is often used by members to find resources, like ideas for green vacation spots, eco-friendly clothing stores, or photography studios that use sustainable business practices. Whether you offer a green service or an eco-friendly product, by developing a strong network of connections with others on Twitter, you’ll eventually begin to receive referrals from other users who know you.

Ideas, inspiration, motivation

Often times, people will use Twitter to send out wise green thoughts or interesting tidbits of international news. Many of these ideas and concepts will prove to be related to your business and may just give you the inspiration you need to develop new green marketing ideas, eco-friendly products, or expand your sustainable services as a business. Listen in to Twitter to expand your horizons and motivate yourself to try new things!

twitter-networkingNetworking

We’ve seen time and again how Twitter can turn total strangers into business partners, collaborators, and friends. By educating people through tweets about what it is that you do with your green business, you’ll be providing a platform on which you can have real conversations with people of like interest.

Whether you’re looking to hire a new sales clerk or in need of advice for purchasing an accounting software package, you will likely be pleasantly surprised as to how Twitter will bring you the connections you need to get your work done. And all without the use of paper advertising – so it’s a great green way to business, too.

Sales funnel expansion

Twitter can be a great way to advertise new and interesting products and services you’re offering as part of your green business, without the need to pay for expensive advertising or develop less-than-green printed marketing materials. It’s cost-effective and eco-friendly marketing at its best!

But keep in mind that you shouldn’t only use your Twitter account for selling your products or services – doing so could cause people to tune out. You’ll also want to provide a variety of other tweets, such as related environmental news, upcoming green community events, referrals from other green Twitter members, and so on. Keep it balanced and you’ll see your sales increase!

Blog content

We’ve all had days when blogging inspiration has been in short supply, but by tuning into Twitter, you’ll more than likely find fodder for more blog posts that you could ever need. Whether it’s a current event, answers to a nagging question, or your own quick poll to get people’s opinions on the next flavor of eco-friendly power bars you’re developing, you’ll find Twitter a great resource for content for your other green marketing requirements.

This post was written by:

Maryruth Belsey Priebe

Maryruth has been seeking the keys to environmental justice - both at home and at work - for over a decade. Growing up adjacent to wild spaces, Maryruth developed a healthy respect (and whimsical appreciation) for things non-human, but her practical mind constantly draws her down to earth to ponder tangible solutions to complex eco-problems.

With interests that range from green living to green business, sustainable building designs to organic gardening practices, ecosystem restoration to environmental health, Maryruth has been exploring and writing about earth-matters for most of her life. Of special interest is the subject of ecopsychology and the role the natural world plays in the long-term health and well-being of humanity. You can learn more about Maryruth's work at www.JadeCreative.ca.


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