How To Start a Green Jewelry Business

The breathtaking beauty of a diamond ring or a gold necklace can hide an ugly past. The mining operations that pull gold, silver, platinum, diamonds, rubies and other precious stones and metals can be among the most environmentally destructive and polluting industries in the world. For example, the WorldWatch Institute estimates that the gold contained in a single .33 ounce, 18 karat gold ring produced an average of 18 tons of mine waste. In many countries, mining operations are accompanied by horrific conditions for workers, especially the “conflict diamonds” of Africa, which are often mined by slaves or other forced laborers and are used by paramilitary groups to fund brutal wars.

As awareness grows of the terrible social and environmental costs of many of the world’s most popular precious metals and stones, there is growing demand for socially and environmentally responsible jewelry. Examples of green jewelry include:

  • antique and vintage jewelry
  • jewelry made from recycled or reclaimed materials
  • jewelry made from sustainably mined materials and gems
  • jewelry made from other eco-friendly materials, such as hemp

Starting and Promoting a Green Jewelry Business

The two most common types of green jewelry business are designing and creating eco-friendly jewelry, and selling jewelry created by others.

One of the most popular ways to get started as a jewelry maker is to open a shop on, now home to a thriving community of eco-friendly jewelers. Other options include local craft fairs and farmer’s markets, personal websites, and eBay. Green jewelry makers enjoy an almost endless array of recycled, reclaimed, and sustainable   materials, from antique diamonds to recycled glass, vintage watch gears to sustainably harvested pearls.

Opening a jewelry store that sells the work of others usually requires a physical storefront, a good website, or both. There are a myriad of ways to make your green jewelry businesses even greener through your choice of premises, from using eco-friendly building materials, cleaning services, and advertising materials, to green web hosting.

Three Eco-Conscious Green Jewelers For Jewelry as Green as It Is Beautiful

greenkaratgreenKarat uses recycled gold and sustainably produced diamonds to create stunning and eco-friendly rings, earrings, necklaces, and more. As one of the pioneers in the recycled gold jewelry industry, greenKarat has created a detailed set of standards for sustainably sourced gold and other materials called the Green Assay, which calculates the ecological footprint of each component and stage of processing that goes into the piece of jewelry, including metals, alloys, gems, refining, and bench practices. greenKarat also offers customers an optional carbon offset tax to make their purchases carbon neutral. greenKarat itself operates on 100% wind generated energy.

moonrise-jewelryMoonrise Jewelry uses eco-friendly, fair trade materials to create beautiful designs, including the Premier Eco-Jewelry Collection of 100% ethically sourced materials and the unique Orchid collection, which uses real orchid flowers preserved in resin to last a lifetime. Moonrise’s eco-labeling system helps customers source their purchases.

alkemieAlkemie is a Los Angeles-based husband and wife team of designers and jewelers that create beautiful, nature-inspired designs with reclaimed metals.


Main Image Source: Image: Salvatore Vuono /

This post was written by:

Green Marketing TV

Green Marketing TV is the business channel for green business owners and social entrepreneurs, entrepreneurs who care about people, profits, and the planet. We offer news, tips, insights, and compelling interviews that empower entrepreneurs create and grow their triple bottom line business.

Enjoy this post?

Use the social buttons below to add it on your favorite social sites or send it via email. Also, subscribe to posts via RSS or by email to get the latest on blogging tips, social media, and other information for successful bloggers.


The Green Business Entrepreneurs Success Summit

Dear Readers,

You are invited to the Green Business Entrepreneurs Success Summit - a virtual, week long, alternative Green MBA designed to take you through the stages of green entrepreneurship, while providing you with practical strategies, tactics, and tools to succeed.

Whether you are an aspiring green entrepreneur or have a sustainable business you want to take to the next level, you will get valuable information just by attending this event series.

You'll discover how these fascinating people came up with brilliant ideas, and against all odds, succeeded at creating successful sustainable businesses and social enterprises that are transforming the world.

Click Here to Attend this FREE Event

Speak Your Mind


Related Articles


Join Our Mailing List