The benefits of having a green living blog for your company are several. Ever since computers came about, we’ve known that sending emails is a far more environmentally friendly way to conduct business than the alternative. The amount of paper that is saved from sending emails as opposed to actual letters is astounding. The same is true for using blogs to share your company’s information instead of newsletters.
Blogs are an advanced way to market because they encourage interaction between your company and your customers. Getting customers engaged in providing feedback will better enable you to produce a product or service that they will hear about and want to use.
One of the latest trends these days is having a business that adheres to green practices. More and more consumers are becoming environmentally conscious which therefore influences their buying decisions. Undoubtedly, companies that adhere to green business standards and methods are companies that will attract more clientele. The problem that most green businesses have, though, is spreading the word that they and their products are in fact green. That’s where a green living blog can be useful.
Your green living blog can and will help to inform customers and potential customers that your business adheres to green practices. While that is all well and fine, your green living blog will also help to serve yet another benefit besides that. Those who are interested in living green are always on the quest for tips to do so more effectively. When your business provides a green living blog that contains useful and updated information about the least expensive way to live green along with the new products and resources available for them to do so, it will keep customers coming back again and again.
People who are not even looking for your company or your company’s products could easily run into your green living blog while simply doing a search for green living information. This creates a new way to bring in even more potential patrons. Imagine a customer doing an internet search for green carpet cleaning in Phoenix, for example. If you are a carpet cleaner who adheres to green business practices, your green living blog could be just the thing that directs that customer to your business. Indeed, the ROI for using a medium like a green living blog is definitely something to consider for your business.