Social Enterprise & Green Business Marketing
One of the hottest trends of 2010 was “gamification.” Gamification is the practice of adding game mechanics such as points, badges, levels, leaderboards, and rewards to everyday activities. Gaming is a tremendously popular hobby among both sexes and nearly all age groups. It’s also a tremendously time consuming hobby. In 2003, people spent a total…
Coffee is the third most consumed beverage worldwide, following water and tea. Americans alone consume over 400 million cups each day, making it a more than $40 billion industry in the United States. But have you ever thought about where that money goes? If you’re buying conventional coffee, more than likely it’s ending up in…
Fair trade, eco-friendly marketplaces are popping up all over the world, with Ethikl Marketplace one of the newest developments in Australia. Peita Gardiman, green entrepreneur and founder of Ethikl Marketplace, is working hard to bring eco-friendly, socially-responsible products handmade by individual producers to the online marketplace. We were curious to about the benefits of working…
I know what you are thinking – Facebook is just for students who want to share too much information about their lives. But, you are mistaken! More businesses are joining Facebook to reach new customers, and now your green business can benefit from the Facebook revolution too! Create a Company Page If your green business…
By J.D. Lasica As a green Web publisher or social entrepreneur, you most likely have your website up and running and have a presence on the major social networks. Now what? Metrics. Your social media plan should include setting goals and measuring your progress. But cause organizations often overlook this part of the equation, partly…
The Addis Ababa Fistula Hospital is an innovative non-for-profit hospital in Addis Ababa, Ethiopia that treats obstetric fistula, a humiliating and unsanitary condition caused by prolonged or obstructed labor. What Is Obstetric Fistula? Cesarean sections have become so common in industrialized societies that many patients, doctors, and other health professionals consider them to be overused….
Do you know the definition of an entrepreneur? According to the dictionary, an entrepreneur is a person who possesses a new enterprise, venture or idea, and then assumes all the risk necessary to implement it. For Global Grassroots, entrepreneurs are exactly that, but first and foremost, they are women. What is Global Grassroots? While traveling…
It’s not every day you start a new green business, and getting the word out about your sustainable products and services can be the biggest challenge you face as a green entrepreneur. Carrie Staller knows all about the challenges of starting out – not only because she’s a green entrepreneur herself, but also because she…
Many people dream of being laid to rest in a beautiful wilderness area, especially one that had some special meaning in life. Thanks to green burial services, this dream is becoming reality for a growing number of people. What Is a Green Burial Service? Modern burial and end of life practices are not very eco-friendly….
Figuring out the best way to use Facebook to market your green business can be tricky. Lucky for online marketers, it’s easy to optimize your company or organization’s Facebook page through the use of apps. Apps are code-based applications that are designed to interact with the core functions of Facebook. Apps can be designed almost…
Can a car sharing program change the world? The folks at HOURCAR believe it’s a pretty good way to start. “Studies indicate that every shared car takes between 15-20 cars off the road,” says Christopher Bineham of HOURCAR in the Twin Cities. Read on to find out more about the green business of car sharing….
Susan Newman and Mary Jo Rhodes (seen here right to left) are passionate about frogs, and they’re working to transform their passion into a full time job through Frogs are Green. We wanted to find out how this awareness-raising organization is drawing attention to the plight of frogs and amphibians, and how the efforts of…
Green Marketing TV a business blog for green and social entrepreneurs - entrepreneurs who care about people, profits, and the planet.
Our mission is to provide socially responsible entrepreneurs with marketing strategies, tips and tools that help them grow their small to medium sized businesses. We offer insightful entrepreneur interviews, news coverage of inspiring organizations, actionable marketing advice, and useful guides on how to start and grow a triple bottom line business, without going crazy.
