Reefballs – Concrete Beachballs that Restore Coral Reefs

Who would know what problems lie deep in the sea better than a diver? After witnessing the destruction of the beloved Cayman Island coral reef he had been diving since he was 14, Todd Barber decided to take matters into his own hands. He gave up a six-figure salary as a marketing consultant and decided to dedicate his life to restoring the world’s ocean reef ecosystems.

According to research from the Nature Conservatory, if the current rate of destruction continues, an estimated 70 percent of the world’s coral will be gone by 2050. The implications of this trend are significant not only to the environment but also to the people who rely on marine resources for their livelihood. Coral reefs are home to 25 percent of the fish species. If coral reefs disappear, 500 million people will need to look for alternative sources of livelihood and food; some of them might not have alternatives.

Conceptualizing Reefballs

Todd Barber, together with his marine-biologist father, sat down to find a solution to this complex problem. Together, they came up with the idea of using concrete shaped like a beach ball to replenish the diminishing number of coral reefs around the world. It took another three years of constant research, prototyping, and testing to develop the first Reef Ball.

Barber said that their goal is not to dictate nature, but to imitate it. Reef Balls are hollow spheres of concrete designed to last for over 500 years. The hollow circular structure serve as the base habitat upon which natural coral reefs can grow. Reef Balls are inexpensive, portable, and easy to produce. In fact, the Reef Balls can be created anywhere to rehabilitate different forms of reefs such as oyster, oceanic, and coral reefs. In addition, they can be used to stabilize shorelines and minimize erosion.

The Reef Ball Foundation

The Reef Ball Foundation was established by Barber in 1993. Its main purpose is to put Reef Balls in various parts of the world where there is dire need of coral reef restoration. The organization works with community grounds, non-profit organizations, environmental groups, and corporations. This way, local communities are empowered with the capability to rebuild their own marine ecosystems.

According to Todd Barker, Reefs have an incredible bearing on human life…without conserving these resources, they’re going to be all gone before we even know what we’ve lost.”

This post was written by:

Lorna Li

Lorna Li is a social media and green marketing expert. She enjoys helping green businesses and nonprofits with bootstrap marketing, as well as helping job seekers leverage social media for personal branding.

Enjoy this post?

Use the social buttons below to add it on your favorite social sites or send it via email. Also, subscribe to posts via RSS or by email to get the latest on blogging tips, social media, and other information for successful bloggers.


The Green Business Entrepreneurs Success Summit

Dear Readers,

You are invited to the Green Business Entrepreneurs Success Summit - a virtual, week long, alternative Green MBA designed to take you through the stages of green entrepreneurship, while providing you with practical strategies, tactics, and tools to succeed.

Whether you are an aspiring green entrepreneur or have a sustainable business you want to take to the next level, you will get valuable information just by attending this event series.

You'll discover how these fascinating people came up with brilliant ideas, and against all odds, succeeded at creating successful sustainable businesses and social enterprises that are transforming the world.

Click Here to Attend this FREE Event


  1. Todd Barber says:

    Nice post GreenMarketing! I love your site keep up the good work!

    -Todd Barber
    ‘Chairman, Reef Ball Foundation

  2. Reef Ball is the standard world wide for habitat restoration. Marine ecosystems are preserved, protected and enhanced through the use of Reef Balls. Eternal Reefs is a member of the Reef Ball family and uses the reef ball design to memorialize people and pets. We encourage families to participate with the casting and creation of their loved ones memorial. It quickly becomes more than a memorial, it becomes a personal tribute that they did with thier own hands. And, after the process is done these families have a vested interest in the marine environment and the future of ocean ecology.

  3. GreenMarketing.TV says:

    I love coral reefs and have been diving for 17 years. I’m so glad that there is a solution for the rehabilitation of delicate coral reefs, even in death!

    Forget scattering my ashes to the wind when I die, I’d rather be a coral reef in the South Pacific.


  1. […] to save computers from landfills, plant trees, address extreme poverty and engage local youth in environmental conservation. OK, maybe that’s 4 […]

  2. […] can consist either of a weighted biodegradable coffin or a reef ball containing cremated remains. Reef balls are concrete spheres used to replace coral reefs that have been damaged or destroyed by pollution, […]

  3. […] recovery with the help of Corals for Conservation’s “Coral Castles.” Similar to Reefballs, coral castles are man-made structures that are designed to provide hiding places for reef fish and […]

Speak Your Mind


Related Articles


Join Our Mailing List